About the Role
We are looking for a results-driven Off-Page SEO Executive with at least 3 years of hands-on experience in building high-quality backlinks, executing outreach campaigns, and strengthening online authority. The ideal candidate will also have working knowledge of social media marketing and paid advertising platforms to support overall digital growth.
Key Responsibilities
Off-Page SEO
- Develop and execute effective off-page SEO strategies to improve domain authority and keyword rankings.
- Build high-quality backlinks through guest posting, blogger outreach, niche edits, forums, business listings, and content partnerships.
- Identify link-building opportunities and maintain relationships with industry websites and influencers.
- Conduct backlink audits and disavow harmful/toxic links when required.
- Monitor competitors off-page activities and replicate/improve strategies.
- Track, measure, and report backlink performance using SEO tools.
Social Media & Ads Support
- Assist in planning and executing basic social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.).
- Coordinate with the social media team to amplify reach for key SEO content.
- Support paid advertising initiatives by providing insights for keyword targeting, audience research, and campaign optimization.
- Promote content pieces (blogs, PR articles, videos) through social and paid channels for improved engagement and link acquisition.
Requirements
- Minimum 3 years of professional experience in Off-Page SEO.
- Strong understanding of backlink strategies, authority building, and Google algorithms.
- Basic to intermediate knowledge of social media marketing and paid ads (Google Ads, Meta Ads preferred).
- Hands-on experience using tools like Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
- Ability to research, analyze and implement data-driven SEO strategies.
- Excellent communication skills for outreach and collaboration.
- Strong analytical, organizational, and reporting abilities.
