Company Description
InstaServ India Pvt Ltd is a global leader in performance marketing with over 12 years of expertise, serving more than 1,500 brands worldwide. Specializing in both paid and organic channels, InstaServ drives success through high-converting campaigns, creative strategy, content production, and data-driven optimization. The company offers a comprehensive suite of services, including Paid Ads, SEO, conversion rate optimization, analytics and tracking, and website and landing page enhancements. InstaServ's innovative approach delivers exceptional results, positioning client brands as industry leaders.
Key Responsibilities:
- Lead and mentor a team of graphic designers and video editors to deliver high-quality creative assets.
- Conceptualize, design, and oversee the production of engaging graphics for digital ads (Meta, Google, LinkedIn, etc.), social media, and websites.
- Collaborate with paid media, content, and marketing teams to ensure all creatives align with campaign goals and brand guidelines.
- Conduct regular brainstorming sessions to generate fresh and trend-driven design ideas.
- Review and provide feedback on team deliverables to maintain design excellence and consistency.
- Stay updated with current design trends, creative formats, and platform-specific best practices.
- Source and manage creative assets such as stock images, illustrations, and templates.
- Coordinate with project managers and developers to create visual assets for websites and landing pages.
- Make basic video edits (trimming, resizing, transitions, text overlays) using tools like Adobe Premiere Pro, CapCut, or Canva Pro.
- Ensure timely delivery of all creative assets and manage multiple design projects simultaneously.
Requirements:
- 24 years of experience in graphic design, with at least 1 year in a team lead or senior designer role preferably in a digital marketing agency.
- Advanced proficiency in Adobe Photoshop, Illustrator, Canva, and working knowledge of Premiere Pro or CapCut.
- Strong understanding of digital ad formats, social media design guidelines, and brand communication.
- Excellent sense of layout, color, typography, and visual hierarchy.
- Strong leadership, communication, and project management skills.
- Ability to multitask and meet tight deadlines.
- Bonus: Familiarity with Figma, After Effects, or animation tools is an added advantage.
