Mobile Delivery

Job Title: Mobile Delivery - Sr. Executive / Assistant Manager

Roles & Responsibilities:

- Identify, acquire, and onboard new publishers while maintaining and nurturing existing relationships.

- Develop a strong understanding of various campaign models including Cost per Install (CPI), Cost per Acquisition (CPA), Cost Per Event (CPE), Cost Per Sale (CPS) on mobile app based.

- Must have strong bond/relationship with Chinese publishers and DSP partners and direct in-app inventories.

- Be proficient in performance marketing terminology and its application.

- Have hands-on experience with Mobile Measurement Platforms (MMP) like Appsflyer, Adjust, Branch, etc.

- Track, analyze, and report on key performance indicators (KPIs) such as Retention Rate, ARPU (Average Revenue Per User), and ROI.

- Drive revenue growth and profitability for assigned verticals and territories.

- Develop and implement strategies that support growth and capture a larger share of category spending on digital platforms.

- Work closely with internal teams to ensure client KPIs are met and deliver optimal ROI for performance-driven campaigns.

Required Skills:

- Proven skills in Publisher Relationship Management and Business Development.

- Expert of publishers relations and acquisitions, Campaign Strategy, and performance marketing.

- Strong understanding of key performance metrics and their impact on marketing campaigns.

Qualifications:

- Graduate or Post Graduate degree.

- 2-4 years of relevant experience in performance marketing or related fields.