Meta Creative Strategist

Role Summary:

Owns the creative strategy for Meta ads across both brands. Uses customer insight, winning-ad research and performance data to create high-volume concepts, strong hooks, copy and clear execution briefs for designers and editors.

Key Responsibilities:

Own the Meta/Instagram ad concept pipeline across both brands.

Generate high volumes of distinct creative angles per product/category.

Design scroll-stopping hooks and write primary text, headlines, captions and CTAs.

Build detailed briefs with concepts, hooks, scripts/storyboards and references.

Research competitors and winning ads; maintain a swipe file and testing roadmap.

Analyze hook rate, hold rate, CTR and CVR with the media buyer; scale winners and retire fatigued ideas.

Must-have Skills & Experience:

3-5 years in performance creative or creative strategy for D2C/e-commerce, Meta-focused.

Proven high-volume ideation and strong conversion copywriting.

Deep command of UGC, testimonial, emotional, price comparison, problem/solution and offer formats.

Can interpret creative performance data and write self-sufficient briefs.

Nice to Have:

Canva/CapCut mock-up ability.

Meta Ad Library, Foreplay or MagicBrief experience.

Fashion, home or lifestyle D2C experience.

Tools: Meta Ad Library; Foreplay/MagicBrief; Canva/Figma; Google Docs/Sheets or Notion.