We are looking for an experienced and performance-focused TikTok Ads Specialist to manage end-to-end campaigns across global geographies. The ideal candidate will bring creativity, analytical skills, and hands-on experience in managing TikTok campaigns focused on mobile app installs and brand growth.
Key Responsibilities
- Plan, execute, and optimize TikTok ad campaigns
- Develop targeting strategies and creative briefs aligned with campaign objectives
- Collaborate with the design and content teams to build high-performing TikTok creatives
- Monitor, analyze, and report on key performance metrics (CPA, CTR, ROAS, CVR, etc.)
- Conduct A/B tests on creatives, audience segments, and bidding strategies
- Scale successful campaigns while maintaining performance KPIs
- Stay updated with TikTok's ad platform updates, trends, and audience behaviors
- Manage budgets effectively to maximize ROI
Requirements
- 1 to 3 years of experience managing TikTok Ads campaigns
- Strong understanding of performance marketing metrics
- Proven ability to work with international geographies (US, Europe, SEA, MENA, etc.)
- Experience using TikTok Ads Manager and third-party analytics platforms
- Creative thinking and ability to suggest engaging ad formats
- Excellent communication and time-management skills
- Bonus: Experience in other media buying platforms (Meta Ads, Google Ads, Snapchat, etc.)
- Bonus: Exposure to verticals like gaming, lifestyle, fintech, or utility apps
- Bonus: Basic knowledge of video editing or creative direction
What You'll Get
- A collaborative and high-growth environment
- Opportunity to work on global campaigns with diverse clients
- Hands-on exposure to performance marketing tools and strategies
- Performance-based rewards and career advancement
Skills: performance marketing,tiktok,media buying
