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Marketing Planning & Operations



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3-5 Years
2 months ago
32 Viewed
1 Applied

Job Description


Who are we is a leading-edge technology company dedicated to solving the most challenging problems in logistics and supply chain. Our ambition To revolutionize the supply chain realm through cutting-edge technology, enabling smarter, automated decision-making. From dispatch management and carrier orchestration to route optimization and real-time insights, our solutions are designed to enhance efficiency, consistency, and transparency in operations.

Our Journey and Impact:

Since our inception in 2015, with the backing of esteemed investors like GIC Singapore, Qualcomm Ventures, Tiger Global, and Falcon Edge ($80M raised so far), we've embarked on a global mission to redefine logistics. Our technologies have empowered giants like Unilever, Nestle, and The Tata Group, facilitating over 1 billion deliveries across 30+ countries. The result A staggering $288 million in cost savings, a 12 million tonne reduction in CO2 emissions, and an unwavering 99.5% SLA adherence.

Our Global Footprint:

Based in Bangalore, India, our reach extends across the Americas, Southeast Asia, the Middle East, and beyond. As a vibrant team of 170+ visionaries, we're on an exhilarating growth trajectory.

Traits We Value:

Global:You possess a global mindset, understanding and appreciating diverse cultures and market nuances. You're adept at thinking beyond borders and appreciate the vast opportunities that a worldwide perspective brings.

Unrelenting:You display unmatched perseverance and commitment in everything you do. Challenges invigorate you, and you are determined to overcome obstacles with innovative solutions.

Intelligent:You consistently demonstrate sharp analytical thinking and astute problem-solving capabilities. You're quick to grasp complex concepts and can effectively communicate intricate ideas.

Dynamic:Adaptable and agile, you thrive in fast-paced environments. You're always prepared to pivot your strategies and approaches based on evolving business needs and market shifts.

Exact:Precision and attention to detail define your work ethic. You value accuracy and are committed to delivering results that reflect the highest standards of excellence and reliability.

Why Locus

Impact:Play a pivotal role in sculpting the future of global supply chains.

Innovation:Thrive in an ecosystem that celebrates new ideas and bold thinking.

Well-being:Benefit from a comprehensive health insurance policy, ensuring peace of mind for you and your loved ones.

Flexibility:Enjoy autonomy over your time off, empowering you to manage work-life harmony effectively.

At Locus, leadership and ownership are not just roles but the essence of our culture. If you're driven by the prospect of leaving a lasting legacy through transformative technology, we invite you to embark on this journey with us.

Marketing Planning & Operations

The Marketing Planning & Operations function at Locus is the central pillar of the MCG team that orchestrates and enables the entire MCG organisation to scale and efficiently deliver business outcomes across all MCG subfunctions. They will do this through business aligned planning, building and managing processes, technology tools and the spcialised skills to support marketing execution and governance. The role is responsible for these key pillars - 1) Marketing AOP planning 2) Marketing Operations - Budget , Data and Performance (measurement , management and improvement) 3) Segmentation 4) Marketing Automation ( tools and technologies to enhance marketing efficiency and efficacy). These pillars represent the specialised skills, expertise, processes and platforms that are the central foundation to an effective global marketing function and are key to our overall success.



Strategic Planning

Delivery of plan

Orchestrating the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing's goals are aligned with sales and product objectives, and that each function's contribution to the plan is coordinated and aligned to help achieve business objectives.

Cross Functional Projects

Timely delivery of projects

Be the owner of certain cross functional projects.

Ensure key marketing projects are being delivered.

Following up with project owners to ensure they are on track

Developing project plans/workback schedules for multiple projects

Working collaboratively with groups both inside and outside of marketing

Create Scale - processes and agencies

Processes that work across geographies

Execution of events, projects as needed

Evaluate, select and manage vendors

Document processes and help execute as special projects as needed

Marketing operations

ROI of marketing activities

Budget management

End to end outcome tracking and orchestrating for lead to SAO, website, social and all other metrics performance

Creation and implementation processes for Hubspot, SFDC, other marketing tools - manage the process flows

Measurement, analysis and reporting on impact of programs & customer engagement

Creating and maintaining appropriate marketing key performance indicators and ROI models for marketing campaigns and out- of-campaign activities to determine effectiveness

Work directly with CGO to develop compelling presentations to articulate everything from overall marketing strategy, to impact of specific marketing initiatives


MBA graduate with 3+ years of experience in B2B marketing preferably in the SaaS / technology space. Preferable experience in field marketing and digital marketing

Understanding of modern transformative marketing practices

Strong aptitude for business planning, strategy formulation and analytics

Passion for conceptualizing and driving change and building new business practices

Proven ability to engage and collaborate with diverse cross-functional groups within and outside the organization

Ability to influence and lead teams without formal authority

Understanding of financial processes and indicators

Strong written and verbal communications skills

Ability to work with diverse and globally distributed teams

Life at Locus comes with with added benefits as well:

Locus Energise -our wellness initiative for our team provides - unlimited cashless in-clinic consultations, access to more than 2000+ gyms, cult fitness studios & sports facilities, Telehealth support, pre-recorded fitness videos & mindfulness podcasts, via an app-based access.

A comprehensive Health Insurance policy that covers you and also your loved ones

Continuous learning and development programs, focussed on cross-cultural interactions and individual skill building

Flexible work hours - we believe in getting the work done , and most teams choose their cadence of work coordination and hours to do inter-team collaboration as well as deep focus individual work

No leave restrictions(you manage your own leaves)

We are committed to sustainable practices and one of the many ways we do our share is by incentivising team members who stay close to the office! Pedal or Walk your way to the office and earn extra bucks with a healthier you!

With all of that and a cool office space in the heart of Bangalore, that offers healthy catered meals, a fully functional gym, enjoy a game of snooker or table tennis, and a fully functional hardware lab for your tinkering projects.


Locus Logistics Planning and Optimization Software - Solve logistics challenges by adding intelligence to your operations. Schedule A Free Demo!


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Last Updated: 29-05-2024 06:44:37 PM
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