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Marketing Operations Specialist

Hitachi Energy


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1-4 Years
a month ago
136 Viewed
4 Applied

Job Description


Chennai, Tamil Nadu, India

Job ID:


Date Posted:


Company Name:


Profession (Job Category):

Engineering & Science

Job Schedule:

Full time



Job Description:

Business information:

The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2300 skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning. However, over the last decade, it has evolved to become the largest Operations hub. The India Operations Centre team at Chennai, Bangalore and Gurugram supports Hitachi Energy's units in more than 40 countries across a wide portfolio of all the four business units in Hitachi Energy To date, the team has executed engineering and commissioning for projects in more than 80 countries.

Mission Statement:

Engineering Sales is focused on providing technical advice and support to sales teams and conducting technical analysis of product configurations to determine customer specific pricing. Which includes preparing and conducting technical sales briefings for customer and company representatives.

Your Responsibilities:

  • Supporting the marketing operations manager in measuring and evaluating marketing performance and ROMI, return of marketing investment, of the marketing and customer engagement initiatives.

  • Supporting demand generation, lead generation and follow up, tracking efforts and triggering corresponding actions.

  • Keeping track of ROMI management in SFDC, creating SFDC dashboards and power BI report using ROMI, KPIs data, visualization and reports.

  • Influencing opportunities and orders, events and customer engagement.

  • Campaigns KPIs and ROMI coordinated with the marketing and digital marketing activities.

  • Data Management and Reporting metric Analysis.

  • Ensure data is syncing seamlessly in Salesforce and Eloqua for accurate and up-to-date attribution, lead management, and reporting.

  • The ability to create high value-added analytics and presentations by manipulating different data sources.

  • Manage data imports according to campaign requirements, ensuring data accuracy, analysis and proper segmentation by providing value in decision making.

  • Support marketing automation system, Eloqua, activities and associated campaigns.

  • Support customer engagement initiatives, setting up webinars in ON24, track analytics and drive lead generation.

  • Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business

Your Background:

  • Bachelor's or master's degree in marketing or similar field.

  • Experience Level should be 1 to 4 years.

  • Should have B2B marketing experience with knowledge of Salesforce (required), Eloqua (preferred), ON24 (preferred).

  • Should have Microsoft excel skills for Data Analytics and Data Visualization, experience with Power BI in creating data visualization dashboards.

  • Should have Strong analytical skills, able to draw insights and intelligence from marketing data.

  • Experience owning and running governance of marketing automation platforms.

  • Ability to manage multiple projects at the same time in a fast-paced environment.

  • Technically capable, excellent communicator, and a desire to improve processes.

  • Proficiency in English language.


Hitachi brings together the world's greatest minds to help breathe life into new possibilities - and drive innovation for a better future. That's why we look for individuals who share our pioneering spirit, have imaginative ideas and are fearless when it comes to tackling the world's biggest challenges. Our people love technology - and they love making a difference. They have a passion for finding new solutions and working with brilliant colleagues. Every day they dedicate themselves to a huge range of exciting projects, contributing to the Hitachi vision around the globe. From engineering new sustainability solutions that conserve water and energy to creating the infrastructure for the smart cities of tomorrow, there's no challenge too great for our pioneers. And there's no shortage of opportunities for you to make a difference. Come and experience the dynamic, collaborative and creative environments where your ideas are welcome and new discoveries are waiting. To help you grow to your full potential, we strive to support our employees in their career aspirations and promote the freedom to explore new horizons.


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Last Updated: 14-06-2024 06:56:36 PM
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