Marketing Automation & CRM Management:
- Oversee the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively.
- Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales.
- Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns.
Data Management & Analysis:
- Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data.
- Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation.
- Provide data-driven insights and recommendations for campaign optimization and performance improvement.
Campaign Performance & Reporting:
- Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI).
- Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement.
- Report on key performance trends and provide actionable insights to the marketing team and senior leadership.
Process Optimization & Efficiency:
- Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed.
- Develop and maintain documentation for marketing processes, systems, and workflows.
- Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process.
Technology & Tool Management:
- Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance.
- Research and evaluate new marketing technologies and tools that could improve the efficiency of the marketing team.
- Manage relationships with technology vendors and ensure effective use of marketing tools.
Technical Proficiency:
- Strong experience with marketing automation platforms (e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce).
- Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI).
- Familiarity with lead scoring, segmentation, and campaign attribution models.
- Basic understanding of HTML, email marketing best practices, and web analytics.
Analytical Skills:
- Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions.
Process-Oriented
- Ability to design and improve marketing processes for greater efficiency and effectiveness.
Communication
- Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders.
Desirable Skills & Experience
- Experience with advanced marketing analytics techniques (e.g., funnel analysis, attribution modeling, customer journey mapping).
- Knowledge of data privacy regulations such as GDPR and CCPA and how they impact marketing operations.
- Certification in marketing automation platforms (SFMC, Marketo) or CRM (Salesforce).
