Key Skills
- AI-driven Performance Optimization
- Branding, Brand Visibility and Brand Metrics
- Market Research & Analysis
- Developing & Implementation of Marketing Strategies (Both Online / Offline)
- Lead Generation
- Social Media, Online Marketing, Content Marketing Management
- Campaign Management
- Budget Management
- Marketing Collaterals
- Team Building & Resource Management
- Collaboration
Skills & Responsibilities
- Create and implement marketing plans that align with company goals, including brand positioning, target audience identification, and multi-channel campaign execution.
- Optimize marketing performance using AI tools and ensure efficient budget allocation
- Plan, manage, and optimize the marketing budget, ensuring cost-effective use of resources and maximizing return on investment.
- Lead initiatives related to branding and rebranding, including visual identity (logos, templates, signage), messaging (vision, mission), and ensuring consistent representation across all platforms.
- Implement strategies to build brand visibility and recognition in the software industry, including thought leadership positioning and regular measurement through brand awareness surveys and sentiment analysis.
- Design and run targeted campaigns across digital channels (SEO, SEM, email, social media, webinars, events) to attract and convert qualified leads, contributing significantly to the sales pipeline.
- Track and report on marketing KPIs such as CTR, conversion rates, and campaign ROI to ensure effectiveness and continuous improvement.
- Stay updated on industry trends, competitor activities, and customer needs to guide marketing direction and identify new opportunities for growth.
- Build and manage the marketing team by hiring the right talent, assigning clear KPIs/KRAs, conducting regular reviews, and providing mentoring and training to ensure team growth and productivity.
- Work closely with sales, product, and customer support teams to ensure marketing activities are aligned with business objectives and drive tangible outcomes.
- Collaborate with distributors and channel partners to increase brand reach and execute region-specific marketing strategies for greater market penetration.
Qualification
Bachelor's degree in Marketing, Business Administration, or related field
Certification
Relevant certifications in marketing or related field
