Primary Responsibilities
- Effective planning, implementation and monitoring of the digital advertising and outreach campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process
- Facilitating collection, harmonisation and warehousing of campaign performance data from various sources and stakeholders, and organisation of data into insightful dashboards
- Analysing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance
- Coordinate with various stakeholders and web development team to build high-converting landing pages and comprehensive campaign website from conceptualisation to production
- Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting
- Creating and maintaining relationships with clients, advertising partners and publishers
- Building systems and processes to achieve effective and efficient execution of digital media campaigns and ensure compliance with the processes
- Recruiting, orienting, and training team members
Qualities we are looking for
- Open-minded, curious, and a strong problem solver
- Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization
- Strong written, communication and presentation skills
- Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination
- Demonstrable success in managing marketing campaigns
- Ability to conceptualise ad campaigns
- Proficiency in Meta and Google ads etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc.
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
Educational Qualifications and Work Experience
- Bachelor's or master's degree in engineering, statistics, marketing or a related field from a leading Indian/International education institution
- Relevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization
- Credible record of operating at a team management level
