Marketing Manager

0-2 years
a month ago 2 Applied
Job Description

  • Opportunity to lead the marketing initiatives|Pay for performance

About Our Client

A new age insurtech company which is bringing together services from Insurance, Banking, Pharma, Hospital, Health Tech and other industries and creating health packages for customers

Job Description

  • Lead and oversee all content marketing initiatives, including strategy development, planning, execution, and analysis
  • Develop and implement a comprehensive content strategy aligned with our business objectives and target audience
  • Create engaging and high-quality content for various channels such as websites, blogs, social media platforms, email campaigns, and sales enablement materials
  • Collaborate with cross-functional teams, including marketing, sales, product, and design, to ensure content aligns with brand guidelines, messaging, and overall marketing initiatives
  • Conduct keyword research and optimize content for SEO to improve organic search rankings and drive website traffic
  • Manage relationships with external agencies, freelance writers, and ghostwriters to supplement content creation efforts
  • Stay updated with industry trends and best practices in content marketing, SEO, and digital marketing, and apply relevant insights to enhance our content strategy
  • Analyze content performance metrics and KPIs to measure the effectiveness of content marketing efforts and make data- driven recommendations for improvement

The Successful Applicant

  • Degree in marketing, communications, or a related field (or equivalent experience).
  • Proven experience in content marketing, preferably in financial services & fintech companies
  • Strong understanding of content marketing principles, strategies, and tactics
  • Demonstrated experience in developing and executing successful content marketing campaigns
  • Solid knowledge of SEO best practices and experience with keyword research and optimization
  • Experience in managing external agencies and working with freelance writers and ghostwriters
  • Excellent written and verbal communication skills with a keen eye for detail and a passion for storytelling
  • Self-starter with the ability to work independently and take ownership of projects
  • Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
  • Familiarity with marketing automation tools and content management systems

What's on Offer

  • Opportunity to lead the marketing initiatives
  • Pay for performance

Contact: Arshad Shaikh

Quote job ref: JN-022024-6347886

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