Marketing Manager(Loyalty Programs)

Company Profile

Customer Capital is at the forefront of providing innovative Product as a Service solutions, tailored to 

meet the needs of large enterprises. We specialize in creating commerce platforms — including shopping,

travel, and deals — that are seamlessly integrated with loyalty programs to serve the end customers of our

clients. Our solutions enhance customer engagement and loyalty for the end customers of our enterprise 

clients.

As a funded company founded by industry veterans in India, Customer Capital leverages a robust SaaS 

cloud-based platform to power these comprehensive solutions. Our expertise lies in combining loyalty 

with commerce to drive meaningful customer interactions and boost engagement. Join us to be part of a 

dynamic team that is transforming the landscape of loyalty and commerce for some of the biggest names 

in the industry.

Job Title — Marketing Manager, Loyalty Program

Only candidates from hospitality and travel background will be contacted

Location: Mumbai

Position: Full-time

Direct Reporting: Program Lead

Dotted Reporting: Marketing Head

Job Summary

The Marketing Manager – Loyalty Program will be responsible for formulating and executing the overall 

marketing and engagement strategy for the MHRIL Loyalty Program. The role involves designing 

campaigns, driving personalization, and collaborating with the central marketing team to align loyalty 

communication with broader brand initiatives. The role holder will be accountable for increasing member 

participation, engagement, and perceived program value through data-driven and insight-led marketing.

Key Responsibilities

1. Campaign Management

• Develop and implement the annual marketing and engagement plan for the loyalty program.

• Design, execute, and monitor member lifecycle campaigns across digital, CRM, and offline 

channels.

• Collaborate with central marketing to ensure cohesive communication across all touchpoints.

2. Member Engagement & Personalization

• Leverage data analytics to drive targeted, personalized engagement strategies.

• Define and implement communication journeys to enhance activation, frequency, and retention.

• Drive tier-based and occasion-based campaigns to reinforce member recognition and value.

3. Performance & Optimization

• Track campaign KPIs such as engagement, conversion, and ROI to drive continuous 

improvement.

• Work closely with analytics and tech teams to refine targeting and measurement frameworks.

Custcap Solutions Pvt. Ltd

Registered Office: Apartment 9, 18th Floor, Lovely Home, Cuffe Parade, Mumbai, Maharashtra 400005 IN

Key Performance Indicators (KPIs)

• Campaign performance (open/click rates, conversion).

• Member engagement and repeat participation metrics (earn/redemption rates).

• Incremental revenue/transactions driven via loyalty marketing.

• Program awareness and perception metrics.

Required Skills and Experience

• MBA/PGDM in Marketing or equivalent.

• 8–10 years of experience in marketing, with at least 3 years in loyalty, CRM or customer 

engagement.

• Proven ability to translate data insights into actionable marketing strategies.

• 1–2 years of travel & hospitality experience preferred.

• Strong understanding of CRM, segmentation and campaign management tools.

• Excellent communication, coordination, and storytelling skills.

• Analytical and results-oriented mindset with a focus on ROI and engagement outcomes.

• Deep understanding and execution competence on social media platforms.

Additional Details

• Location: Mumbai-worli

• Travel: As per job & client requirement.

• Industry Type: Travel & Hospitality — Loyalty Program