Marketing Manager, iTero, India

8-10 years
2 months ago 3 Applied
Job Description

Join a team that is changing millions of lives.

Transforming smiles,changing lives.

At , we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Ourdiverseand collaborativeteams are constantly pushing the boundaries of what's possible.

Ready to join us

About this opportunity

The iTero Marketing Manager will plan, coordinate and execute the downstream marketing plans for India. The incumbent will be responsible for the strategic planning, development, implementation and budget management of all professional marketing activities.

The candidate would have demonstrated a strong business acumen, managing stakeholders, ability to influence, strategize and prioritize and exercise impact on the business results in a fast-paced environment working with a cross functional team of professionals. Hands on, individual contributor role all the way from planning to execution.

This role will report into the Associate Marketing Director for India.

In this role, you will

Working alongside APAC Regional Marketing, the iTero organization and Invisalign counterparts, the iTero Marketing Manager will:

  • Collaborate with local leadership, Invisalign counterparts to drive alignment of iTero initiatives.
  • Lead development of strategic annual and long-term plans for iTero.
  • Plan and execution of internal and external communication for new marketing and product initiatives.
  • Ensure our key stakeholders are equipped with the relevant tools to ensure the smooth roll out of marketing initiatives across the entire product mix.
  • Contribute to the inception of new initiatives, through to launch and post-launch monitoring, tracking and analyzing business results.
  • Ensure the voice of the customer is sufficiently captured and integrated in all product solutions delivered to the marketplace.
  • Develop our KOL and thought-leadership programs.
  • Mentor and lead development of Marketing Assistants who report into this role.

Professional Communication

  • Work with the global and regional teams to localize collateral for India
  • Partner with regional & local teams to manage local launch plans, working closely with legal and regulatory teams
  • Develop customer communication plans for new product initiatives, software commercialization, and promotions.
  • Management of all customer communication including traditional trade press advertising & digital advertising including EDMs
  • Maximise PR assets, case studies, and white papers, working closely with local teams to leverage available content.
  • Develop relevant sales collateral and material

Event Management

  • Partner with local marketing teams in the development and execution of internal and external event launch plans, including logistics, creative & event initiatives.
  • Collaborate with external design agencies in ensuring iTero brand presence are in line with Global direction.
  • Liaise with event organizers on sponsorship opportunities, event logistics to ensure smooth operation during the event.
  • Ensure all key stakeholders are aligned with event plans and objectives pre, during and post event.


  • Develop quarterly/annual promotion plans and relevant promotional collateral.
  • Work closely with Regional Marketing and Local Sales Managers on development of succinct communication in relation to promotion activities.


  • Develop KOLs strategy and plan for India
  • Engage with key internal stakeholders across the business to ensure all marketing initiatives are embraced and maximised.
  • Autonomously manage the agencies to ensure projects are well integrated and completed on time and within budget.
  • Work with legal and regulatory teams for all collateral and communication requiring review.
  • Co-ordinate the localization of marketing collateral, customer communication and training material
  • Understand product workflow and positively contribute to clear customer communication
  • Analyze and report out competitive landscape and actively seek to stay current.
  • Autonomous budget management
  • Domestic and International Travel 20%

Deliverables and Key Performance Indicators

  • Ensures the effective fulfillment of objectives and deadlines assigned
  • Participate in proactive team efforts to achieve departmental and company goals
  • Perform other duties as assigned
  • Comply with all policies, practices and procedures

In this role, you'll need


  • BS/BAs highly desirable, preferably in healthcare, engineering, technology, or business-related field or relevant work experience. MBA is a plus
  • 8-10 years of experience in marketing communications, product management or marketing management with medical Device Industry, Life Science or Consumer Goods industry or other relevant experience
  • Experience managing India in previous roles
  • Project oriented / project driven background and a hands-on, roll up the sleeves attitude
  • Proven expertise in defining and managing customer expectations using independent development lead or hands-on engineering management roles
  • Analytical mindset: wherever possible, you prefer to resolve questions through data and measurement
  • Self-starter who needs minimal supervision and able to effectively manage through ambiguity
  • Comfort managing matrix organized teams and experience with international global enterprises
  • High level of organization and attention to detail
  • People management experience to lead a team
  • Team player with strong ability to explain technical issues to business users
  • Effective problem - solving and mediation skills
  • Demonstrated ability to share skills and knowledge with others
  • Start-up and change management experience
  • Must demonstrate a strong track record of delivering results
  • Natural ability to spot business opportunities and to persuade others
  • Used to work independently with a high level of time management skills
  • Excellent, proven interpersonal, verbal and written communications skills in English is a must
  • Strong leadership skills
  • Advanced presentation and negotiation skills. Maintaining a professional appearance and providing a positive company image to the public
  • Good IT skills, including all Microsoft packages, SFDC, Power BI and proficiency in using modern multi-media tools


  • Integrity, honesty and ethical approach
  • Customer Focused
  • Team Focused
  • Multi-tasking, working on multiple projects at once
  • Project management skills
  • Results Orientated
  • High level of Business and Commercial Acumen
  • Innovative
  • Adaptive
  • High level of Professional Selling Skills
  • Personal Leadership
  • Personal Development

Sound like a good fit

Great! Click the Apply link to let us know you are interested. Not the right fit Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.




Analytical Mindset
Personal Leadership
Business and Commercial Acumen
Professional Selling Skills

Align Technology is a manufacturer of 3D digital scanners and the Invisalign clear aligners used in orthodontics. It is headquartered in Tempe, Arizona&#x3B; it manufactures the aligners in Juarez, Mexico and its scanners in Israel and China.

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