Teqfocus is seeking a strategic and data-driven Marketing Manager to own our end-to-end marketing charter building scalable systems around content strategy, GTM assets, inbound lead generation, process excellence, and analytics.
This is a high-visibility role where you shape how Teqfocus shows up in the market through powerful storytelling, thought leadership, and measurable marketing outcomes. If you love working at the intersection of strategy + systems + creativity, this role is for you.
Key Responsibilities:
1 Content Strategy & Development
- Build and run a content engine to support full-funnel buyer journeys awareness, consideration, and conversion.
- Develop thought-leadership assets including blogs, whitepapers, e-books, newsletters, case studies, success stories, and videos.
- Create structured editorial workflows aligned with campaign and GTM goals.
- Work with SMEs, design, and solution marketing to deliver insight-driven narratives.
- Ensure SEO-optimized and brand-consistent content across web and social channels.
2 GTM Asset Creation & Management
- Collaborate with GTM and sales teams to create enablement collateral pitch decks, solution briefs, one-pagers, and playbooks.
- Build campaign kits including email sequences, landing pages, and social content for launches and events.
- Maintain a centralized GTM asset repository with version control and messaging consistency.
- Partner with design to ensure assets meet global brand standards.
3 Inbound Lead Generation
- Design and execute multi-channel inbound programs (SEO, content syndication, paid media, and social).
- Optimize website UX, CTAs, and landing pages to improve traffic-to-lead conversion.
- Align with sales on lead scoring, nurturing, and follow-up processes.
- Use automation tools (Pardot / HubSpot) to personalize campaigns and boost engagement.
4 Process & Framework Ownership
- Build repeatable marketing processes from planning to reporting.
- Implement frameworks for campaign approvals, governance, and continuous improvement.
- Standardize execution across channels, regions, and industry verticals.
- Ensure compliance, branding, and quality across all deliverables.
5 Data & Analytics
- Develop a data-driven GTM engine with insights that guide strategy and investments.
- Define KPIs for content, inbound, and campaigns; publish dashboard-driven reporting.
- Deliver monthly performance reports with actionable insights.
- Stay ahead of trends across analytics, AI in marketing, and performance optimization.
Qualifications:
- 68 years of B2B marketing experience within IT Services / Cloud / SaaS / Consulting.
- Proven expertise in content marketing, inbound growth, and GTM execution.
- Hands-on experience with Pardot / HubSpot and Salesforce CRM (preferred).
- Proficiency in SEO, analytics, campaign reporting, and performance tools.
- Excellent storytelling, communication, and project-management skills.
- Analytical mindset with the ability to turn insights into execution.
- Experience marketing in Salesforce / Cloud / Data / AI ecosystems is a plus
Why Join Teqfocus
At Teqfocus, marketing is the growth engine not a support function.
You'll lead initiatives that shape our market narrative, influence pipelines, and build trust with CXOs across North America and beyond. We offer an innovative, collaborative, and data-driven environment where your ideas scale and your work creates measurable business impact.
