Marketing Manager

Strategic Planning & Brand Management

• Develop and implement annual marketing plans aligned with business objectives and product roadmaps.
• Manage brand positioning, tone of voice, and visual identity to maintain a consistent and premium market presence.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer insights.

Product Marketing

• Collaborate with product development teams to define target audiences, key features, and product value propositions.
• Lead go-to-market strategies for new product launches, including campaign planning, content creation, and promotional activities.
• Coordinate packaging design, in-store displays, and merchandising materials.

Digital & Content Marketing

• Oversee digital marketing initiatives including social media, SEO/SEM, email campaigns, and influencer partnerships.
• Manage content creation for digital platformswebsite, blogs, and product videosto drive engagement and conversions.
• Monitor and report on digital analytics to optimize campaign performance.

Trade & Retail Marketing

• Develop marketing programs to support retail partners, distributors, and trade shows.
• Manage relationships with external agencies, creative partners, and media vendors.
• Plan and execute events, product demos, and consumer activations.

Budget & Team Management

• Oversee the marketing budget and allocate resources effectively across campaigns.
• Lead, mentor, and develop a small marketing team to ensure high performance and creativity.

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 58 years of marketing experience, preferably in consumer goods or home appliances.
• Proven success in brand management, product marketing, and digital strategy.
• Strong analytical, organizational, and project management skills.
• Excellent communication and presentation abilities.
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush) and design collaboration software (e.g., Canva, Adobe Creative Suite).