5-12 years
400000 - 800000 INR
29 days ago 136 Applied
Job Description

Roles and Responsibilities:
Develops data-driven Marketing Strategy and Growth Marketing/ Performance Marketing
plans.
Directs cross-functional, cross-organizational teams and agencies in the development and
execution of Go-to-Market (GTM) plans and budgets.
Develops offering/segment messaging and manages/monitors delivery of same.
Develops customer segmentation strategies and defines customer experience plans and
executes/monitors them.
Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.
Develops closed-loop post- analysis for marketing programs and identifies/executes
indicated actions.
Performs marketing support activities as needed, e.g. Siebel Marketing Resource
Management (MRM)/CRM, Purchase Order and accrual management. Collateral fulfillment.
Manage business relationships with advertising, direct marketing and/or marketing
research vendors.
Assists Sales with development of sales training materials.
Assists Sales with retailer/reseller account calls/development.

this opportunity is for an MNC

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