We are looking for a strategic and execution-focused Marketing Manager to lead our field marketing and BTL initiatives, bringing our brand closer to consumers through impactful on-ground campaigns across Bangalore.
Position: Manager – Marketing
Location: Bangalore
Experience: 10–15 Years Industry: FMCG / Food (mandatory)
Qualification: Graduation / MBA (MBA preferred)
Must-Have Responsibilities:
- Implement the annual marketing calendar across regions and categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements.
- Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the company's overall marketing objectives.
- Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to optimize in-market performance.
- Build and maintain strong relationships with local marketing vendors, and trade partners to facilitate marketing initiatives.
- Work closely with branding, packaging, and production teams to ensure cohesive execution of marketing campaigns and product launches.
- Coordinate with Legal & R&D teams to ensure that all product-related marketing materials comply with statutory and legal requirements.
- Lead market research efforts (qualitative and quantitative) to gather consumer insights, support new product development, and ensure successful product launches.
- Supervise and manage field marketing executives, ensuring they have the resources and guidance needed to execute campaigns effectively.
- Monitor market trends and competitor activities to make strategic recommendations for improving field marketing efforts.
- Plan and ensure ROI accountability and cost efficiency across all field marketing activities.
- Manage end-to-end agency relationships — from brief to execution — including agency pitch evaluations, cost negotiations, onboarding, and performance reviews against predefined quality metrics.
- Establish audit mechanisms and real-time reporting systems (daily/weekly/monthly) to track execution quality and provide actionable insights to internal and external stakeholders.
Good-to-Have Responsibilities:
- Lead the identification and management of local vendors for in-shop branding, shop boards, and consumer promotions to ensure high-quality, timely campaign execution.
- Drive the development of innovative field marketing initiatives that enhance consumer engagement and promote brand loyalty.
- Work with the sales team to gather insights on the efficacy of marketing activities and support product sell-through at retail points.
Interested Drop your CV at [Confidential Information]
