Marketing Manager EdTech Growth

Marketing Manager – Brand Growth & Performance Marketing

Location: Kolkata (Work from Office)

About Connect2Learn

At Connect2Learn, we are transforming the future of education by connecting learners, educators, and organizations through innovative digital learning solutions. As a rapidly growing global EdTech company, we are committed to creating impactful learning experiences while building a strong brand presence across multiple markets.

We are looking for a passionate, creative, and result-driven Marketing Manager who can lead our marketing initiatives, strengthen our brand identity, and drive business growth through innovative campaigns and data-driven strategies.

If you have a growth mindset, enjoy experimenting with creative ideas, and are passionate about building brands in the EdTech industry, we'd love to hear from you.

Key Responsibilities
Brand Growth & Strategy

• Develop and execute comprehensive marketing strategies to strengthen Connect2Learn's brand presence across digital and offline platforms.
• Build and maintain a consistent brand identity across all communication channels.
• Identify new opportunities to increase brand awareness, market reach, and customer engagement.

Performance Marketing

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other relevant platforms.
• Monitor campaign performance, analyse KPIs, and improve ROI through continuous optimization.
• Drive qualified lead generation for student admissions, corporate training, and recruitment initiatives.

Content & Creative Marketing

• Collaborate with the design and content teams to create engaging marketing campaigns, videos, creatives, and promotional content.
• Develop compelling messaging that effectively communicates Connect2Learn's value proposition.
• Lead creative brainstorming sessions and introduce innovative marketing concepts.

Team Leadership

• Lead, mentor, and manage the marketing team to achieve business objectives.
• Coordinate with HR, Sales, Operations, Product, and Academic teams to ensure aligned marketing efforts.
• Foster a collaborative, high-performance, and innovation-driven work culture.

Digital Marketing & Growth

• Improve website traffic, SEO performance, email marketing, social media engagement, and conversion rates.
• Build marketing automation workflows and customer engagement strategies.
• Explore new marketing tools, AI solutions, and emerging trends to improve efficiency and growth.

Market Research & Analytics

• Analyse market trends, competitor activities, and customer behaviour within the EdTech sector.
• Prepare regular marketing performance reports with actionable insights.
• Recommend strategic improvements based on campaign data and industry trends.

Required Qualifications & Skills

• Minimum 2+ years of marketing experience in the EdTech industry.
• Proven experience in Brand Building and Brand Growth.
• Strong expertise in Performance Marketing, including Google Ads, Meta Ads, LinkedIn Campaigns, and lead generation.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Experience managing and leading marketing teams.
• Strong understanding of digital marketing analytics and campaign optimization.
• Excellent communication, presentation, and storytelling skills.
• Experience with marketing automation tools, CRM platforms, and AI-powered marketing solutions is an advantage.
• Ability to work in a fast-paced, target-driven environment while managing multiple projects.

Preferred Skills

• Experience in B2B and B2C marketing within the education sector.
• Knowledge of SEO, SEM, email marketing, and content marketing.
• Hands-on experience with Canva, Adobe Creative Suite, or similar creative tools.
• Familiarity with Google Analytics, Google Tag Manager, and reporting dashboards.
• Experience managing marketing budgets and vendor relationships.

What We're Looking For

• A highly creative and growth-oriented marketer.
• Strong leadership and decision-making skills.
• Passion for education and innovation.
• Excellent project management and organizational abilities.
• Self-motivated, proactive, and eager to experiment with new marketing ideas.
• Someone who takes ownership and delivers measurable business impact.

Why Join Connect2Learn

• Opportunity to work with one of the fastest-growing EdTech companies.
• Lead high-impact marketing campaigns with complete ownership.
• Collaborative and innovation-driven work culture.
• Career growth opportunities with leadership exposure.
• Competitive salary package and performance-based incentives.
• Continuous learning and professional development opportunities.