Marketing Manager (Digital Media)
Company: 4PM News Network
Location: Andheri West, Mumbai
Workplace Type: On-site
Job Type: Full-time
Experience Required: 3+ years
Salary: ₹14-20 LPA, depending on experience and suitability for the role
About the Role
4PM News Network is looking for an experienced and growth-focused Marketing Manager (Digital Media) to join our team in Mumbai.
The ideal candidate will have hands-on experience in marketing, digital advertising sales, brand partnerships, or business development. Experience working with a digital content company, news network, media organisation, YouTube channel, or digital publishing platform will be an added advantage.
This is a business-focused role for someone who understands the digital media ecosystem and can identify revenue opportunities, build relationships with brands and agencies, and contribute to the commercial growth of our digital platforms.
Key Responsibilities
- Develop and execute marketing and business growth strategies for digital media platforms.
- Identify and pursue new revenue opportunities through digital ad sales, brand partnerships, sponsorships, and branded content.
- Build and maintain professional relationships with brands, advertising agencies, media buyers, and potential business partners.
- Create proposals, presentations, and customised partnership solutions based on client requirements.
- Manage the sales process from lead generation and initial discussions to negotiation and closure.
- Work closely with editorial, content, social media, and management teams to develop commercially viable campaigns.
- Understand digital content performance, audience insights, and platform reach to effectively present opportunities to potential clients.
- Maintain a healthy business pipeline and regularly follow up with prospective partners.
- Track market trends, competitor activity, and emerging opportunities in digital media and advertising.
- Contribute to the overall revenue and business growth of 4PM News Network.
Requirements
- Minimum 3 years of relevant professional experience in marketing, digital ad sales, business development, brand partnerships, or a related field.
- Strong understanding of digital media, online advertising, branded content, and social media platforms.
- Good communication, presentation, negotiation, and relationship-management skills.
- Ability to independently identify business opportunities and manage client conversations.
- Experience in preparing business proposals and partnership presentations.
- Goal-oriented approach with the ability to work in a fast-paced media environment.
- Candidates with experience in digital content, news media, digital publishing, YouTube networks, or media organisations are preferred but not mandatory.
Who Should Apply
This role may be a good fit if you have experience in digital marketing, media sales, digital ad sales, brand solutions, partnerships, or business development and are interested in building revenue opportunities in the digital news and content ecosystem.
