As a Manager Marketing, your Job responsibilities will include:
- Develop and execute comprehensive partner marketing strategies that align with CitiusTech's business objectives and those of CitiusTech's technology partners.
- Translate market business objectives into relevant marketing campaigns, activities, and initiatives to achieve demand generation and sales enablement outcomes.
- Plan, design, and execute joint marketing campaigns and programs with partners, including webinars, events, content marketing, digital campaigns, and more.
- Own and drive a multi-channel marketing strategy for demand generation, brand visibility, and deal pursuit success.
- Track and support new business, deal pursuits, and enhance win rates by partnering with partnership and sales teams.
- Organize and manage co-branded events, including roundtables, webinars, and industry meet-ups.
- Ensure seamless execution of Partner engagement from maximum target audiences.
- Collaborate with content creators and Subject Matter Experts to develop compelling marketing materials, including thought leadership, collateral, presentations, and webinars.
- Identify opportunities to create vertical-specific marketing content assets, either in-house or with partners.
- Build and maintain strong relationships with key contacts at partner organizations.
- Act as the primary point of contact for all marketing-related activities with partners.
- Establish KPIs for partner marketing initiatives, and track performance against these metrics.
- Provide regular reports on the effectiveness of partner marketing activities and suggest improvements.
- Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
- Use insights to refine partner marketing strategies and tactics.
- Own the partner marketing budget, manage funding from partners, and ensure adherence to organizational processes.
- Plan and provision requirements timely and efficiently.
- Work with sales, partnership team, and other members of the marketing team to define and implement marketing plans for the market segment.
- Partner with extended teams to customize and curate organizational content assets for vertical marketing purposes.
Skills: -
Mandatory Technical Skills
- This role requires a blend of strategic thinking, creativity, and hands-on execution to drive co-marketing initiatives and achieve mutual business goals.
- 5 + yrs of full time B2B Tech marketing experience, with hands-on experience in working with tech partners like AWS, Microsoft, GCP, and more
- Proven competency in demand generation and brand awareness marketing
- Practical knowledge of and experience in contemporary digital marketing channels, marketing automation tools, data analytics and reporting
- Excellent communication and presentation skills with proven content curation capabilities.
- Ability to build collaborative partnerships and work in a matrixed and high demand environment.
- Self-motivated, hands on and results oriented, with a focus on outcomes and time bound delivery.
- Experience in managing outreach budgets.
