Description
We are seeking an experienced Marketing Manager to lead our marketing efforts in the food industry. The ideal candidate will have a robust background in both Above The Line (ATL) and Below The Line (BTL) marketing strategies, with a proven track record of driving brand awareness and sales growth.
Responsibilities
- Develop and execute comprehensive marketing strategies for both ATL (Above The Line) and BTL (Below The Line) initiatives.
- Conduct market research to identify trends and opportunities within the food industry.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with business objectives.
- Manage advertising campaigns across various channels including digital, print, and social media.
- Analyze campaign performance and adjust strategies as necessary to meet KPIs and ROI targets.
- Oversee the development of promotional materials and ensure brand consistency across all platforms.
- Build and maintain relationships with external vendors, agencies, and partners.
Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 6-15 years of experience in marketing, with a focus on ATL and BTL strategies in the food industry.
- Strong understanding of consumer behavior and market dynamics in the food sector.
- Proficiency in digital marketing tools and platforms, including Google Ads, social media advertising, and SEO.
- Excellent communication and interpersonal skills for effective collaboration with teams and external partners.
- Strong analytical skills to interpret data and make informed decisions.
- Creative mindset with the ability to develop innovative marketing campaigns.
