Job Description
The Marketing Manager (Digital) is responsible for planning, executing, and optimizing integrated marketing campaigns with a strong focus on digital channels. The role will drive brand awareness, lead generation, and customer engagement across online platforms, while ensuring alignment with overall business and sales objectives.
Job Requirements
Qualifications & Experience- Bachelor's degree in Marketing, Business, Communications, or related field; MBA/PG in Marketing is a plus.
- years of total marketing experience, with at least [2] years focused on digital marketing.
Skills & CompetenciesTechnical / Digital Skills
Hands-on experience with:- SEO & SEM (Google Ads, Google Search Console, basic keyword research tools).
- Social media marketing (LinkedIn, Facebook, Instagram, YouTube, etc.).
- Web analytics tools (Google Analytics,GA4, etc.).
- Marketing automation/CRM platforms (HubSpot, Salesforce, Marketo, Pardot, etc.).
- Email marketing tools and best practices (deliverability, segmentation, personalization).
- Good understanding of content marketing, inbound marketing, and lead nurturing.
Core Competencies- Strong analytical skills; comfortable with numbers, dashboards, and KPIs.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to translate business goals into campaigns.
- Strong project management and organizational skills; able to handle multiple projects simultaneously.
- Collaborative, proactive, and able to work with cross-functional teams.
- Result-oriented with a focus on deadlines and measurable outcomes.
Key Performance Indicators (KPIs)- Website traffic growth and quality (organic and paid).
- Number and quality of marketing-qualified leads (MQLs).
- Cost per lead (CPL) and cost per acquisition (CPA).
- Campaign ROI and contribution to sales pipeline and revenue.
- Engagement metrics across digital channels (CTR, open rates, social engagement).
- Brand awareness and share of voice (where measurable).
Job Responsibilities
Key Responsibilities
Strategic Planning
- Develop and implement the annual marketing plan with a strong emphasis on digital marketing (SEO, SEM, social media, email, automation, content).
- Analyze market trends, customer insights, and competitor activities to identify opportunities and threats.
- Define target segments, positioning, and messaging for key products/solutions.
Digital Marketing & Campaign Management
- Plan, create, and manage digital campaigns across channels (Google Ads, LinkedIn, Facebook/Instagram, YouTube, Display, etc.).
- Optimize campaigns for lead generation, conversion, and ROI using A/B testing and performance analysis.
- Manage website content and landing pages in collaboration with internal/external teams to improve UX, SEO rankings, and conversion rates.
- Oversee marketing automation workflows (nurture campaigns, drip campaigns, lead scoring) using tools like HubSpot, Marketo, Pardot, or similar.
Content & Brand Management
- Work with internal stakeholders and/or agencies to develop high-quality content (blogs, case studies, videos, whitepapers, emailers, social posts).
- Ensure brand consistency across all touchpoints and materials.
- Support product launches and key initiatives with go-to-market campaigns, collateral, and communication plans.
Lead Management & Sales Enablement
- Partner with the sales team to define lead qualification criteria and ensure proper lead handover.
- Track campaign-sourced leads, pipeline contribution, and revenue impact.
- Create sales enablement materials (presentations, brochures, one-pagers, battlecards).
Stakeholder & Vendor Management
- Coordinate with internal (Sales, Product, HR, IT) for cross-functional initiatives).
- Manage external agencies and vendors (creative, digital, PR, events)briefing, timelines, deliverables, and performance.
