About Company:
BDO is a global network of professional services firms with a presence in over 166 countries, revenue of over USD 14 billion, and experience of over 60 years. Its a leading service provider for the mid-markets with client service at its heart.
BDO India Services Private Limited (or BDO India) is the India member firm of BDO International. BDO India offers strategic, operational, accounting and tax, and regulatory advisory & assistance for both domestic and international organizations across a range of industries. BDO India is led by more than 300+ Partners & Directors with a team of over 10,000 professionals operating across 14 cities and 20 offices. We expect to grow sizably in the coming 3-5 years, adding various dimensions to our business and multiplying and increasing the current team size multi-fold.
About the Role
We are looking for a Demand System / Lead Gen Leader who can own performance marketing for BITS as a single, accountable system - not a set of disconnected campaigns. You will run inbound and outbound demand gen as one integrated engine, build the bridge between digital intent and offline, field-led conversion, and give the executive team a clear, trustworthy view of what marketing spend is actually producing.
This role owns the full stack - strategy, execution, martech, and attribution - across multiple product and solution lines. You are as comfortable configuring lead scoring and routing logic in the CRM as you are presenting a pipeline dashboard to leadership.
Key Responsibilities
- Own the entire performance marketing charter for BITS, by product & solution lines
- Lead the demand gen system - Inbound & Outbound - as one integrated engine, not two disconnected motions
- Build the Online-to-Offline (O2O) demand capture system, bridging digital intent signals into field/sales-led offline conversion
- Build exec visibility into marketing performance - dashboards tying spend to pipeline and revenue
- Own marketing ops and martech - CRM-MAP integration, lead scoring, and routing logic
- Run demand generation across multiple product or solution lines under one coherent system.
Required Skills & Experience
- Has run inbound and outbound demand gen as one integrated system, not two disconnected motions - SDR-fed outbound sequencing & inbound
- Has owned full-funnel performance marketing with budget and ROI accountability - not just paid media execution
- Built an Online-to-Offline (O2O) demand capture system - bridging digital intent signals into field/sales-led offline conversion, relevant where the final decision happens outside the funnel
- Marketing analytics and attribution fluency - has built exec-facing dashboards tying spend to pipeline and revenue, not just MQL volume
- Marketing ops / martech ownership - CRM-MAP integration, lead scoring, and routing logic, hands-on rather than delegated
- Has run demand generation across multiple product or solution lines under one system, not a single-product growth mandate
- 13+ years of experience in B2B/enterprise performance marketing and demand generation.
Preferred Experience
Experience with tools and disciplines such as:
- Marketing automation platforms - Marketo, HubSpot, Eloqua or equivalent
- CRM and pipeline systems - Salesforce or equivalent, with lead scoring and routing configuration
- ABM and intent platforms - 6sense, Demandbase or equivalent
- Attribution and analytics - GA4, Bizible, Dreamdata, Looker Studio or Tableau
- SDR/outbound sequencing tools - Outreach, Salesloft or equivalent
- Experience building or scaling an O2O motion in a B2B enterprise sales context
