What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition For Merchants
D2C selling made as easy as selling on marketplaces like AZ, FK, Meesho, Myntra, etc
Why Build This
- India's D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on helping merchants sell well!
Our Proposition
- We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.
- Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication.
- Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
- Marketing manager (top of the funnel)
- Category manager (products/merchandising)
- Product manager (website/app metrics)
- Ops manager (shipping metrics)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability. Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team And Scale
We're at $5.5M ARR and had hit profitability earlier in the year. We've recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Job Title: Marketing Lead
Role Overview
- Own full-funnel marketing strategy across Google, Meta, LinkedIn, and emerging channels to acquire ICP-aligned D2C brand leads
- Run high-converting experiments from ad copy to landing pages with a weekly testing cadence and clear CAC/LTV goals
- Build & scale retargeting and intent-based remarketing engines to re-engage mid-funnel traffic and increase demo conversions
- Partner with Sales & Product Marketing to build segment-wise lead magnets (playbooks, case studies) to drive qualified MQLs
- Drive CRM integration + attribution visibility using Salesforce to track full-funnel impact
- Benchmark & beat industry metrics: channel-wise CPL, CAC payback, SQL%, and contribution to pipeline
Qualifications
- 37 years of performance marketing experience in B2B/SaaS/D2C ecosystem
- Proven track record of owning paid channels with monthly budgets 5L25L
- Deep command over Google Ads, LinkedIn Ads, and advanced targeting frameworks
- Strong understanding of funnel metrics, attribution, and marketing automation tools (Hubspot, GA4, etc.)
- Data-native mindset: Can build dashboards, extract insights, and scale what works
- Hustler with a bias for action and love for experimentation
Skills: dashboard creation,linkedin ads,b2b,data analysis,performance marketing,google ads,d2c,marketing,marketing automation tools,attribution,saas
