Marketing Lead

Marketing Lead

Delhi-NCR | Work from Office | 6 Days

CTC: 12–15 LPA | Reports to: Co-Founder | 2 Direct Reports

ABOUT PLAYALL

PlayAll Sports is a Sports Technology and Infrastructure company serving 65,000+ customers every month across 30+ sports complexes in 10+ cities. Our corporate clients include Google, Microsoft, Amazon, PwC, KPMG, and American Express. We build, brand, and operate world-class sports infrastructure inside schools, communities, and institutions — and we're scaling fast toward 100 centres.

https://www.playall.in

THE OPPORTUNITY

We're hiring our first dedicated marketing leader. You won't inherit a playbook — you'll write it. You'll own PlayAll's entire demand engine: running and optimizing ad campaigns hands-on, designing on-ground activations, building CRM journeys, and delivering venue occupancy targets. You'll report directly to the Co-Founder, lead a team of two, and see the impact of your work in real-time — every filled venue, every sold-out event, every returning customer.

As we scale from 30 to 100+ centres over the next 3 years, this role grows into a full marketing leadership function with a larger team, expanded budget, and a seat at the strategy table.

WHAT YOU'LL OWN

Performance Marketing — Hands-On

• Run, monitor, and optimize Meta Ads and Google Ads campaigns yourself — this is not an oversight role, you're in the ad accounts daily
• Own CAC, ROAS, and cost-per-booking metrics across all venues
• Collaborate with the agency on strategy and creative briefs, but you hold the keys to the ad accounts
• Analyse campaign data weekly and reallocate budgets based on what's working

Demand Generation & On-Ground Activations

• Design and execute weekly/monthly activations — sports clinics, female-only sessions, pickup games, weekend leagues, community tournaments
• Work with Ops on shoulder-hour strategies, dynamic pricing, and promos

CRM & Retention

• Build smart journeys — first booking second, renewals, win-backs, referrals
• Run targeted WhatsApp, SMS, and email campaigns that actually convert

Customer Experience Oversight

• Guide your Customer Success Executive to hit SLA targets (first response, resolution time)
• Close feedback loops and eliminate recurring issues

Brand & Creative Direction

• Set the visual direction and brief your Graphic Designer on all creatives — social posts, ad banners, event collateral, venue branding
• Ensure brand consistency across all touchpoints

YOU SHOULD APPLY IF

• You have 4–6 years in consumer/performance marketing with real hands-on ad management experience (Meta Ads Manager, Google Ads)
• You're comfortable being in the ad accounts daily — setting up campaigns, tweaking audiences, adjusting bids, reading the data
• You've managed people and know how to get the best out of a small team
• You understand the full funnel — awareness to conversion to retention — and have built CRM journeys that moved the needle
• You've worked with or managed agencies and know how to hold them accountable
• You've done on-ground activation, not just digital — events, partnerships, community building
• You communicate confidently in both Hindi and English, written and spoken
• You're comfortable with field work, weekend events, and startup pace

YOU'LL STAND OUT IF

• You've worked in sports, fitness, or lifestyle and understand the passion-driven consumer
• You've run hyperlocal community campaigns or grassroots activations
• You play a sport, coach one, or simply live the game
• You've built or managed no-code landing pages for campaigns

WHY PLAYALL

• Ownership from Day 1 — direct access to the co-founder; your ideas get heard, actioned, and credited
• Visible impact — 65,000+ monthly customers and 30+ centres; you'll move real numbers
• Growth trajectory — as we scale to 100+ centres, so does your role, team, and budget
• Sport meets tech — work at the intersection of community, sport, and technology
• Results-driven culture — what you deliver matters more than hours you clock

PlayAll

PlayAll - For the Sport in You

• Play in world-class sports infrastructure. Book premium badminton, pickleball, futsal, and cricket venues across 10+ cities in India.