Marketing Lead
Delhi-NCR | Work from Office | 6 Days
CTC: 1215 LPA | Reports to: Co-Founder | 2 Direct Reports
ABOUT PLAYALL
PlayAll Sports is a Sports Technology and Infrastructure company serving 65,000+ customers every month across 30+ sports complexes in 10+ cities. Our corporate clients include Google, Microsoft, Amazon, PwC, KPMG, and American Express. We build, brand, and operate world-class sports infrastructure inside schools, communities, and institutions and we're scaling fast toward 100 centres.
https://www.playall.in
THE OPPORTUNITY
We're hiring our first dedicated marketing leader. You won't inherit a playbook you'll write it. You'll own PlayAll's entire demand engine: running and optimizing ad campaigns hands-on, designing on-ground activations, building CRM journeys, and delivering venue occupancy targets. You'll report directly to the Co-Founder, lead a team of two, and see the impact of your work in real-time every filled venue, every sold-out event, every returning customer.
As we scale from 30 to 100+ centres over the next 3 years, this role grows into a full marketing leadership function with a larger team, expanded budget, and a seat at the strategy table.
WHAT YOU'LL OWN
Performance Marketing Hands-On
- Run, monitor, and optimize Meta Ads and Google Ads campaigns yourself this is not an oversight role, you're in the ad accounts daily
- Own CAC, ROAS, and cost-per-booking metrics across all venues
- Collaborate with the agency on strategy and creative briefs, but you hold the keys to the ad accounts
- Analyse campaign data weekly and reallocate budgets based on what's working
Demand Generation & On-Ground Activations
- Design and execute weekly/monthly activations sports clinics, female-only sessions, pickup games, weekend leagues, community tournaments
- Work with Ops on shoulder-hour strategies, dynamic pricing, and promos
CRM & Retention
- Build smart journeys first booking second, renewals, win-backs, referrals
- Run targeted WhatsApp, SMS, and email campaigns that actually convert
Customer Experience Oversight
- Guide your Customer Success Executive to hit SLA targets (first response, resolution time)
- Close feedback loops and eliminate recurring issues
Brand & Creative Direction
- Set the visual direction and brief your Graphic Designer on all creatives social posts, ad banners, event collateral, venue branding
- Ensure brand consistency across all touchpoints
YOU SHOULD APPLY IF
- You have 46 years in consumer/performance marketing with real hands-on ad management experience (Meta Ads Manager, Google Ads)
- You're comfortable being in the ad accounts daily setting up campaigns, tweaking audiences, adjusting bids, reading the data
- You've managed people and know how to get the best out of a small team
- You understand the full funnel awareness to conversion to retention and have built CRM journeys that moved the needle
- You've worked with or managed agencies and know how to hold them accountable
- You've done on-ground activation, not just digital events, partnerships, community building
- You communicate confidently in both Hindi and English, written and spoken
- You're comfortable with field work, weekend events, and startup pace
YOU'LL STAND OUT IF
- You've worked in sports, fitness, or lifestyle and understand the passion-driven consumer
- You've run hyperlocal community campaigns or grassroots activations
- You play a sport, coach one, or simply live the game
- You've built or managed no-code landing pages for campaigns
WHY PLAYALL
- Ownership from Day 1 direct access to the co-founder; your ideas get heard, actioned, and credited
- Visible impact 65,000+ monthly customers and 30+ centres; you'll move real numbers
- Growth trajectory as we scale to 100+ centres, so does your role, team, and budget
- Sport meets tech work at the intersection of community, sport, and technology
- Results-driven culture what you deliver matters more than hours you clock
PlayAll
PlayAll - For the Sport in You
- Play in world-class sports infrastructure. Book premium badminton, pickleball, futsal, and cricket venues across 10+ cities in India.
