We're hiring a Lead - Marketing to own category creation, product marketing, demand generation, and partner/marketplace marketing from narrative to revenue pipeline. You will position Factori as the leading real-world intelligence data provider for external signals and forecasting, build a lean team, and create a repeatable motion that turns trials, PQLs, PoVs wins, while reinforcing our trust and privacy leadership.
Responsibilities
- Harness our position in the location intelligence industry to drive demand for our data solutions and future product roadmap.
- Translate complex data/ML products designed for enterprise data teams into crisp positioning and proof-driven stories.
- Build a content engine (notebooks, ROI models, case studies) that converts quickly.
- Orchestrate marketplaces, partners, and ABM to create predictable pipelines.
- Champion our trust narrative (privacy, provenance, data quality, SLOs).
Category, Positioning, And Messaging
- Define and own the RealWorld Intelligence category and value pillars: Accuracy, Trust/Safety, Speed to value, Explainability, Procurementnative.
- Build persona/vertical messaging (Data/ML leaders, Operations, CIO/Sec, Developers) and objection handling (privacy/leakage, we already have events/weather, we'll build it).
Product Marketing (PMM)
- Plan and execute launches for our data feeds, API, and platform products.
- Produce collateral that moves deals: solution briefs, one-pagers, decks, demos, calculators, and How to Buy (marketplaces, clean rooms).
Demand Generation And Growth Ops
- Own the funnel: trial PQL PoV win; instrument and optimize conversion rates, and payback.
- Run multichannel marketing programs: SEO on technical topics, LinkedIn, webinars/workshops, newsletters, performance/retargeting (developer-friendly), and email nurtures.
- Stand up ABM for enterprise ICPs; partner tightly with SDR/AE on intent signals and PoV acceptance criteria.
Marketplace And Partner Marketing
- Optimize marketplace listings for conversion; drive private offers and cosell motions with partners; manage MDF/comarketing calendars.
- Coordinate GIS channels (Esri/CARTO) with clear solution stories and transfer to warehouse playbooks.
Trust, Brand, And Communications
- Operate the Trust Center narrative across web, docs, and sales assets (coverage maps, quality flags, provenance, incidents/SLOs).
- Build analyst/press relationships; secure quotes, coverage, and case studies with measurable ROI.
Sales And Customer Enablement
- Deliver talk tracks, battlecards, competitive briefs, discovery guides, and the PoV sales kit
- Partner with CS on adoption/expansion campaigns.
Team, Budget, And Martech
- Hire, mentor, and lead a lean team: PMM/Content, Growth Ops, Design/Brand.
- Own the stack CRM, attribution, website, analytics, budgets, and vendor/agency relationships.
Requirements
- 5-7 years in B2B marketing with 2-4+ years leading PMM/Growth as a player-coach in an early-stage or growth-stage tech company.
- Proven success in marketing APIs or data products to data scientists, ML engineers, analytics leaders, and operations stakeholders.
- Hands-on experience with cloud marketplaces (Snowflake, Databricks, AWS ADX): listings, trials, and private offers; partner comarketing.
- Demonstrated ability to ship technical content that converts (notebooks, tutorials, ROI calculators, case studies) and to drive trial PQL PoV motions.
- Working fluency with timeseries/forecasting concepts (MAPE/WAPE, exogenous features, prediction intervals) and developerfirst DX.
- Metrics-driven operator: funnel analytics, attribution, experimentation/AB testing, forecast, and budget ownership.
- Excellent written and verbal storytelling; comfortable explaining privacy, data quality, and provenance plainly.
- Lowego collaborator who partners tightly with Product, Sales/SE, CS, and Partnerships.
This job was posted by Avisha Anand from Lifesight.
