Company Description Wilmarcs Motion Pictures is a leading video production company specializing in corporate films, brand videos, 2D/3D animations, and explainer videos. Based in Bangalore, the company serves a diverse range of clients across India and internationally. Services include corporate video production, client testimonial videos, product and service demos, sales and marketing videos, and employee training content. With a strong portfolio that features collaborations with brands such as Google, Samsung, and CRED, the team combines creative storytelling with technical expertise to deliver impactful visual narratives. Professionals joining Wilmarcs Motion Pictures can expect to work in a dynamic environment focused on high-quality, brand-driven video content.
Role Description The Marketing Lead – Brand & Growth is a full-time, on-site role based in Bengaluru. This role is responsible for developing and executing brand and growth strategies that enhance visibility, engagement, and revenue for Wilmarcs Motion Pictures. Day-to-day responsibilities include planning and implementing marketing campaigns, overseeing brand positioning, conducting market and competitor analysis, and identifying new growth opportunities across digital and offline channels. The Marketing Lead will collaborate closely with production, sales, and creative teams to ensure marketing initiatives align with client needs and company objectives. The role also involves tracking campaign performance, optimizing the marketing funnel, managing marketing assets, and nurturing strategic partnerships that support long-term brand growth.
Qualifications
- Strong Communication and Customer Service skills to engage effectively with clients, partners, and internal stakeholders.
- Proficiency in Market Research to analyze industry trends, audience behavior, and competitor activity.
- Experience in Marketing Strategy, including brand positioning, campaign planning, and growth-focused initiatives.
- Background in Sales with the ability to collaborate on lead generation, conversion strategies, and account growth.
- Proven experience in brand management, digital marketing, and performance tracking using analytics tools.
- Ability to work in a fast-paced, creative environment and manage multiple projects and deadlines.
- Bachelor's degree in Marketing, Business, Communications, or a related field; relevant industry experience in media or video production is an advantage.
- Demonstrated leadership skills, including team collaboration, decision-making, and strategic planning.
