Selected Intern's Day-to-day Responsibilities Include
- Module 1: Retail landscape & competitor analysis (offline):
- Conduct in-person visits to a predefined list of retail outlets in Pune (e.g., gourmet stores, premium supermarkets, organic food stores).
- Map the availability, placement, and visibility of competitor brands in the healthy snacks category (makhana, snack bars, trail mixes, etc.).
- Analyze in-store promotional activities, pricing, and discount schemes.
- Engage with store managers/owners to understand procurement models (direct from brand vs. distributor), replenishment cycles, and best-selling products.
- Module 2: Digital shelf & e-commerce analysis (online):
- Analyze the presence of key competitors on major e-commerce platforms (Amazon, BigBasket, Blinkit, Zepto, etc.)
- Create a detailed report on online pricing strategies, promotional trends (e.g., Buy One Get One, subscription discounts), and combo offers.
- Study product listings, packaging imagery, customer reviews, and communication strategies used by top brands on their product pages.
- Module 3: Consumer behavior & purchase insights:
- Conduct observational studies in-store to understand how consumers browse the snack aisle and what influences their purchase decisions (e.g., packaging, brand name, price, health claims).
- Perform short, informal intercept surveys with consumers post-purchase to understand their expectations and the why behind their choice.
- Analyze online customer reviews to identify key satisfaction drivers and pain points.
- Module 4: Brand communication & marketing ecosystem:
- Study the complete marketing mix of key competitor brands.
- Analyze their social media presence (Instagram, Facebook, etc), content strategy, and engagement levels.
- Identify key food and wellness influencers they collaborate with.
- Deconstruct their product packaging: what messages are they conveying How do they communicate healthy and premium
- Final deliverable:
The intern will be expected to consolidate all findings into a final project report and presentation, covering:
- A detailed competitor matrix (products, pricing, placement, and promotions).
- An analysis of prevailing distribution models in the premium category.
- Actionable insights on consumer purchase behavior and expectations.
- A summary of effective branding and social media strategies in the sector.
- Strategic recommendations for our brand's Go-to-Market plan.
About Company: e-Galactic is a pioneer in educational space. Our products are being used by universities and institutes in India and globally. Products offered by e-Galactic are used by more than 7000+ customers globally and 500+ customers in India and neighboring countries. We are currently present in India and neighboring countries.
As both body and mind need to be healthy, we are entering into a new division of healthy snacks. We are looking for team members with an interest in health, marketing, and branding.
