Marketing Intern - IT - Only Coimbatore

Role : Marketing - Intern

Experience : Fresher from college or 0 to 3 months of basic Marketing experience.

Location : Coimbatore- Work from office

ROLE OVERVIEW

The Marketing Intern will be responsible for strategising and executing LinkedIn, Email Marketing and explore various B2B channel to run marketing campaigns,

He will leverage CRM tools, and be well versed with Analytics and Intelligence for Marketing efficiency.

KEY RESPONSIBILITIES

1. B2B Marketing Execution (Linkedin Marketing Experience )

Plan and execute LinkedIn marketing campaigns for lead generation, brand awareness, and engagement. Develop and manage email marketing campaigns, including outreach, lead nurturing, and automated workflows. Explore and implement additional B2B marketing channels (e.g., industry platforms, forums, strategic partnerships).

2. CRM & Marketing Automation

Utilize CRM tools (HubSpot, Zoho, Salesforce, etc.) for lead tracking, pipeline management, and campaign execution.

Implement marketing automation for lead nurturing and email campaigns.

Ensure seamless integration of CRM data with marketing analytics to improve decision-making.

3. Performance Analytics

Conduct A/B testing to optimize marketing performance and improve efficiency.

4. Drive Lead Generation

Develop and implement lead generation strategies to attract qualified leads and grow the customer base.

Optimize landing pages, calls-to-action, and lead capture forms to increase conversion rates.

Monitor and analyse key performance indicators (KPIs) to track lead generation and customer acquisition efforts.

5. Collaborate with Cross-Functional Teams

Work closely with sales, product management, and other departments to align marketing strategies with business goals.

ATTRIBUTES

o Strategic Thinker: Ability to think strategically and develop long-term digital marketing strategies that align with the overall marketing and business goals.

o Strong Leadership Skills: Possess strong leadership qualities to lead and inspire a team of digital marketers, providing guidance, support, and fostering a collaborative work environment.

o Analytical Mindset: Proficient in data analysis and interpretation, using digital analytics tools to track and measure campaign performance, identify trends, and make data-driven decisions.

o Tech-Savvy: Stay updated with the latest digital marketing trends, technologies, and tools. Proficient in using digital marketing platforms, automation tools, and analytics software.

o Results-Oriented: Driven by achieving measurable results, setting key performance indicators (KPIs), and continuously optimizing campaigns for better performance and ROI.

o Customer-Centric: Understands the target audience, their needs, and behaviours, and develops digital marketing strategies that effectively engage and convert customers.

o Strong Communication Skills: Excellent communication skills, both written and verbal, to effectively convey ideas, strategies, and reports to stakeholders, team members, and cross-functional teams.

o Attention to Detail: Pays meticulous attention to detail, ensuring accuracy and quality in digital marketing campaigns, content, and messaging.

o Time Management and Prioritization: Ability to manage multiple projects, deadlines, and priorities, ensuring efficient use of resources and timely delivery of digital marketing initiatives.

Qualifications

• Strong communication skills, both written and verbal, to effectively engage with clients and team members
• Proficiency in conducting market research and analyzing data to identify trends and opportunities
• Basic understanding of sales techniques and marketing strategies that drive business growth
• Excellent customer service skills to handle client inquiries and foster positive relationships
• Ability to work collaboratively and independently
• Pursuing or possessing a degree in Marketing, Business Administration, or related field
• Prior experience or knowledge in the IT industry is a plus but not mandatory