Vacancy Details.:Marketing Head ZOYA
Unique Job Role
Function
Marketing
Reporting to
Business Head ZOYA
Business
Corporate
Grade
Date
Dec 2023
Job Details
Defining long-term marketing strategy for ZOYA, establish a sharp point of view / brand purpose, target consumer, competitive space and development growth objectives. Developing and executing annual brand plans across marketing, PR, and Digital. Deliver on specific goals of brand awareness, walk in's, traffic to website, customer acquisition and retention by building brand equity and managing an effective customer journey. The profile will also drive new category insights and possible product expansion by closely tracking consumer needs, preferences and buying behaviour.
External Interfaces
Internal Interfaces
Media agencies
Creative agencies
Digital agencies
PR agency
Other Luxury brands
Media Houses
Design team
Merchandising team
Retail team
Visual Merchandising team
Analytics team
Customer Experience team
Finance team
HR team
Job Requirements
Education
MBA from a premier institute preferably in marketing
Relevant Experience
12-15 years of experience in a marketing role, with experience of building a new brand.
Relevant experience in a luxury category or industry, with at least last 2-3 years experience in leading a team and a brand.
Proven experience in designing and implementing successful marketing campaigns ,
Experience in managing digital content , growth marketing and delivering revenue growth
Behavioural Skills
Thinks big
Story Telling
Entrepreneurial drive
Is passionate about categories and products
Influence for impact
Accountability
Believes in people
Knowledge
Domain knowledge
Creative , culturally aware and passionate about the world of Fashion and luxury
Category knowledge is a plus
Consumer Understanding and customer obsession
Aesthetic sense & attention to detail
Media relations and celebrity management
Result oriented and data driven
Process Contributions
Process Contribution
Process Outcome
Performance Measure
Marketing : Brand Marketing Planning and Execution
- We are all about building a brand with purpose, putting creative storytelling at heart of everything we do and consistently build a strategic brand tone. visual identity and content strategy.
- Develops and implements annual marketing plans and programs to achieve specific brand objectives, category leading awareness, and business goals
- Lead impactful Brand campaigns by ideating creative briefs tied to impactful consumer insights, leading to best in class creative work from agency partners.
- Develops and manages luxury brand partnerships, aligning to core brand mission and with clear ROI measures
- Drives excellence across all marketing and communication activities, including; brand voice, marketing activation and guidelines, brand messaging, advertising, photography and guidelines, brand integration, public relations, brand experience partnerships, experiential marketing and events, website development, media planning, marketing innovation, and content development.
- Manages annual marketing budgets. Maintains tracking and reporting of key budget processes.
- Lead the conduct of periodic market / consumer research to drive continuous analysis of competitive environment , consumer insights, opportunities, and generating idea to stand out
Brand strategy & awareness
Annual operating plan
Roll out of campaigns as per plan
Market research
Improve brand aura and relevance
Marketing calendar to deliver Overall Business plan
Adherence to guidelines
Adherence to timelines
Adherence to budget
Brand scores
No. of customer walk-ins
New customer acquisition
Repeat business
Growth & Content Marketing
- Developing and executing integrated online strategy to ensure brand consistency ,build engagement , Zoya community , customer acquisition and sales
- Responsible for all digital marketing channels website , Social media , emails , catalogue , app , virtual store , blog
- Develop strategic city level plan to drive brand differentiation ,awareness and customer acquisition for new city launches
- Work closely with product team and oversee the creation and execution of the relevant promotional material of product
- Conduct complex business analysis , synthesizing cross-channel insights to measure success of a given initiative and reporting the same
- Stay up-do-date with digital technology developments
Digital calendar
Agency selection and performance evaluation
Content strategy
Brand Placement on other relevant e-commerce sites
Innovation
Digital Community size , website visits & engagement
Digital walk ins
E-commerce sales
Adherence to budget
Adherence to guidelines
Adherence to timelines
Marketing : Public Relations
- Develop PR strategy, seeking high level placements in print (fashion & business), TV and online media.
- Win the minds and hearts of customers and consumers with compelling storytelling about the craft and design of our products through PR
- Develop story angles and edit press releases with the PR agency to secure PR coverage
- Identify potential opportunities for partnership , collaboration with events of global level
- Develop a long term plan on celebrity and influencer collaborations at National and City level
- Manage Annual and Quarterly PR plans to deliver long term brand objectives
- Manage and negotiate agency , and vendor contracts, as necessary, in collaboration with the company's legal team
Agency Performance evaluation
Global partnerships
Strategic partnerships
Media Houses relationship management
Adherence to guidelines
Performance of agency
PR Coverage Valuation
High level placements
Key Skills:
