Marketing Executive

The ideal candidate will be responsible for taking charge of end-to-end BTL (Below the Line) & ATL ( Above the Line) marketing campaigns. The candidate will be responsible for executing BTL activations from arranging manpower to the execution and managing the entire BTL/ATL campaign within the city.

Responsibilities:

Plan and execute end-to-end BTL/ATL marketing campaigns.
Arrange the manpower and freelancers needed for the campaign.
Vendor onboarding and management.
Marketing activity management and overall governance.
Managing the permissions for corporate and society activities.
Ensure timely execution of the campaign and manage any unforeseen events that arise.
Collaborate with the team to manage the campaign success.
Coordinate with vendors, suppliers, and partners to ensure the smooth functioning of the campaign
Ensure quality control of all campaign elements
Manage the budget for the campaign and ensure that costs are controlled
Analyze the effectiveness of the campaign and make recommendations for future improvements

Requirements:

Any undergraduate.
Proven experience in BTL/ATL marketing campaign management.
Ability to work effectively in a fast-paced, dynamic environment.
Excellent problem-solving and decision-making abilities.
Knowledge of the operations management, latest marketing trends and techniques.
A good knowledge of Microsoft Office, including Excel, Word, and G-Suite.

Company Overview:

ROI - Return On Ideas Private Limited is a new aged marketing company with a pan-India presence specializing in BTL & ATL Brand Activations and Branding catering to specific Brand requirements. Team ROI consists of professionals coming from highly multi-faceted backgrounds, brimming with fresh and unique ground-breaking ideas. We deliver emerging strategies right from concept to successful execution, maximizing Brand impressions, lead generations & TG acquisitions. For information please visit our official LinkedIn page or website.