Marketing Engineer

Responsibilities

• Develop quarterly and annual marketing plans to drive business growth in Singapore.
• Plan and execute in-person marketing programs, including technical seminars and trade show participation.
• Execute global and Asia-Pacific digital marketing programs, including e-direct mail campaigns, webinars, advertising, and web promotions.
• Support localization of marketing materials by modifying global webinar content, e-direct mail copy, and website content.
• Align with the sales team to identify priority areas and address key growth opportunities.
• Work with the event marketing team to ensure effective execution of marketing programs.
• Monitor industry and competitor trends on a monthly basis and report insights to management.
• Develop and manage quarterly and annual marketing budgets.
• Monitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.

General Qualification

• Bachelor's degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or a related technical field.
• 7+ years of experience in technical marketing, applications engineering, field engineering, or a related role within the test & measurement, semiconductor, communications, or hightech industry.
• Understanding of electronic measurement, AI network, high-speed digital, semiconductor, or systemlevel test technologies (depending on assigned business area).
• Language skills: English Proficiency both in written and verbal
• Understanding of integrated marketing and communication (IMC)
• Proven ability to translate complex technical concepts into clear, customerfocused marketing messages and value propositions.
• Handson experience developing technical marketing assets, such as presentations, solution briefs, application notes, demo scripts, or white papers.
• Experience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.
• Ability to collaborate effectively with Product Management, Sales, and Regional Marketing teams in a crossfunctional environment.
• Strong communication skills, with the ability to present confidently to technical customers, partners, and internal stakeholders.
• Experience with digital marketing programs (e.g., webinars, edirect mail, web promotions) and familiarity with marketing performance metrics such as MQLs, pipeline contribution, and ROI.
• Selfmotivated with the ability to work independently, manage multiple priorities, and meet aggressive timelines.
• Strong analytical and problemsolving skills, with attention to detail and execution quality.

Preferred Qualification

• Spoken and written Chinese skills
• Prior experience in wireline communications, high-speed digital or data center markets.
• Experience working in a regional or APAC environment
• Familiarity with competitive analysis, positioning, and gotomarket strategy