Marketing Data Manager
Global life sciences organisation seeking a Marketing Data Manager to support marketing operations, customer data management, reporting, and campaign performance analysis across enterprise marketing systems.
Key Responsibilities
- Manage and maintain marketing data quality across CRM, marketing automation, analytics, and enterprise platforms
- Support customer segmentation, campaign targeting, and marketing operations
- Analyse campaign performance and provide actionable insights and recommendations
- Investigate and resolve data quality and data flow issues
- Support tracking, reporting, and marketing system integrations
- Collaborate with marketing, digital, and system stakeholders to improve data consistency and governance
- Assist with SOPs, documentation, training, and best practice implementation
Requirements
- Experience in marketing data management, marketing operations, or analytics
- Strong understanding of marketing technology ecosystems and customer data flows
- Strong SQL, database management, and data analysis skills
- Experience with CRM, marketing automation, analytics, and reporting platforms
- Strong stakeholder management and problem-solving skills
- Experience with data governance, segmentation, and campaign reporting preferred
Tools & Platforms
SQL | CRM | Marketo | Google Analytics | GTM | ERP | CMS | ZoomInfo
Work Environment
Office-first role based in Hyderabad with 1 day per week remote flexibility.
Industry
Life Sciences | Marketing Operations | Data & Analytics
