Marketing Automation Specialist (M - 181025)

What will you get to do

• Work with members of Marketing, Sales and Business Operations to execute campaigns that involve identifying target segments and creating campaign assets like emails, landing pages, forms, form handlers, etc
• Create and/or maintain cross-channel marketing automation campaigns for various Events, Subscriptions, ABMs, etc.
• Work with events and field marketing, performance marketing, product marketing, and customer success teams to understand campaign requirements, set up, and deploy campaigns as per a scheduled marketing calendar.
• Follow best practices and processes for ongoing operational excellence
• Maintain customer and prospect segmentation and recommend the right target for the right message ensure the rhythm of communication is appropriate opt-out rates stay within industry standards and manage email responses effectively.
• Utilize dynamic content and tokens to create personalized campaigns within Pardot
• Document and follow reliable and scalable marketing automation processes and best practices, and act as a guardian of customer data and privacy.
• Ability to prioritize tasks, identify trends, and manage escalations with appropriate status updates and communications with stakeholders.
• Adept in maintaining data hygiene and field management across systems and integrations.

What you should have

• Minimum 3+ years marketing and sales automation experience. Preferably in Pardot and Salesforce.
• Excellent copywriting skills. Proficiency in writing engaging/conversation-starter emails.
• Naturally seek out every opportunity to learn about the latest tools, techniques, and trends
• Bachelor's degree in Marketing, Communications, Business or related field

Perks & Benefits (India)

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education Sponsorship
• Internal job transfer & global mobility programs
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers