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Role Overview
As a Marketing Automation Intern, you will play a crucial role in developing and implementing effective marketing automation strategies for our B2B clients. You will be responsible for creating, managing, and optimizing digital marketing assets and platforms, with a focus on driving user engagement and generating leads.
Responsibilities
- Develop and implement inbound and outbound marketing tactics across various digital marketing assets and platforms.
- Manage and optimize website automation and digital asset management processes.
- Integrate marketing automation tools and platforms, such as WordPress, HubSpot, Zoho, Odoo, and others.
- Create and analyze marketing automation reports to measure campaign performance and identify optimization opportunities.
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies.
- Stay updated on the latest marketing automation trends and technologies.
Required Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 1-2 years of core domain experience in website automation and management.
- Strong hands-on experience with marketing automation platforms (WordPress, HubSpot, Zoho, Odoo, etc.).
- Proficiency in HTML, CSS, and basic JavaScript.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
Preferred Traits and Certifications
- HubSpot, Marketo, or Pardot certifications.
- Experience with CRM systems (Salesforce, Zoho CRM, etc.).
- Knowledge of SEO, SEM, and social media marketing.