Marketing & Content Associate

Company: Aranqa

Location: Lower Parel, Mumbai

Experience: 1–3 years

About Aranqa

Backed by 25 years of experience in the jewellery industry, Aranqa is on a mission to change the way women perceive, shop for and wear gold plated occasionwear jewellery.

In a category often held back by inconsistent quality and low trust, we're setting a new standard through exceptional craftsmanship via our master artisans and a D2C-native, video-content led shopping experience that helps women shop and wear with confidence.

The role in a nutshell

We're looking for someone who understands content, culture and consumer behaviour deeply — someone who instinctively knows what feels relevant on the internet and what actually drives engagement and conversion.

Your biggest responsibility will be helping shape how Aranqa shows up across Instagram and performance marketing creatives. You'll work closely with the founder, our social media agency, and performance marketing team to ensure a regular flow of content that feels premium, culturally relevant and commercially effective.

This is a hands-on role. You should be comfortable ideating, shooting founder-led content quickly on phone, turning around basic edits independently, identifying content opportunities and understanding why certain formats work better than others.

Background in communication design, UGC marketing or content is preferred.

What day-to-day looks like

• Work closely with our social media agency to shape Aranqa's content direction and Instagram presence
• Help build a regular pipeline of content and creatives for performance marketing campaigns
• Identify creators relevant for our brand and content focus and lead end to end cycle with them for either UGC or influencer marketing
• Shoot founder-led and behind-the-scenes content for Instagram and ads
• Create quick turnaround edits for reels and static creatives using tools like CapCut, Canva and AI-assisted workflows
• Coordinate with agency partners for larger campaign shoots, polished edits and launch execution
• Identify content formats, hooks and storytelling approaches that drive engagement and conversion
• Stay closely plugged into creator, fashion and internet culture trends relevant to our audience
• Support festive launches, campaigns, creator collaborations and offline activations
• Organise content references, campaign trackers and creator deliverables

Who is this for

You'll likely enjoy this role if:

• You have a strong pulse on internet culture, creators and content behaviour
• You understand the difference between aesthetic content and content that actually converts
• You enjoy both thinking creatively and executing quickly
• You're comfortable shooting content on phone and figuring things out in real time
• You naturally notice hooks, trends, pacing and storytelling formats across Instagram
• You're curious about how AI tools can improve content ideation, editing and workflows
• You've worked at a small D2C brand, creator agency or fashion/lifestyle business where you've already worn multiple hats
• You're okay being on camera to create in-house content

If you're a content creator yourself, even on a small scale - that's a strong plus.

What we're not looking for

• Someone who only wants to manage social media
• Someone who only thinks aesthetically without understanding conversion
• Someone waiting for detailed briefs every day
• Someone who wants a highly structured corporate environment
• Someone who wants a fixed scope of work. Every month at Aranqa is different and your role will evolve in line. If you don't like repetitive work, you will enjoy this role A LOT.

Why this role

This role offers direct exposure to how a premium D2C brand builds cultural relevance, performance-driven content and brand storytelling across online and offline channels. Strong performers will have the opportunity to grow into larger brand and content roles as the company scales.

To apply, please mail us at [Confidential Information] with subject: Application - Marketing & Content Associate - Your Name

How to stand out while applying

• Spend some time on our Instagram (@shoparanqa) and send us 3 cost-effective ideas that you would implement to improve across content, creators or storytelling.
• Your CV
• Links to content you've created / worked on (Instagram, reels, campaigns, personal content, etc.)

We care far more about taste, initiative and clarity of thinking than polished answers.