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Market Research Analyst

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0-2 Years
a month ago
380 Viewed
105 Applied

Job Description

Responsibilities

Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations.
Understand business objectives and design surveys to discover prospective customers preferences.
Compile and analyze statistical data using modern and traditional methods to collect it.
Perform valid and reliable market research SWOT analysis.
Interpret data, formulate reports, and make recommendations.
Use online market research and catalog findings in databases.
Provide competitive analysis on various companies market offerings, and identify market trends, pricing/business models, sales, and methods of operation.
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
Remain fully informed on market trends, other parties research and implement best practices.

Requirements and skills

Proven Market Research Analysis experience.
Ability to interpret large amounts of data and to multi-task.
Strong communication and presentation skills.
Adequate knowledge of data collection methods (polls, focus groups, surveys, etc).
Strong analytical and critical thinking.

Education:
MBA / PGDM / BS degree in Statistics, Marketing, or a related field.

Soft Skills:
Good communication and presentation skills
Problem-solving
Critical thinking
Work independently with the various teams and stakeholders.

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