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Marriott

MARCOM Manager

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  • 1 months ago
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Job Description

Responsible for completing marketing plan for property.

  • Manages all e-commerce opportunities.
  • Develops a good working relationship with tourism bureaus and community leaders.
  • CANDIDATE PROFILE

    Education and Experience

    High school diploma or GED; 2 years experience in the sales and marketing or related professional area. OR

    2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

  • CORE WORK ACTIVITIES

    Conducting Daily Marketing Activities that Achieve Department Goals

    Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.

  • Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
  • Maintains, updates, and manages all web sites.
  • Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
  • Develops brochure and property collateral materials.
  • Participates in all property imaging work (eg, signage).
  • Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
  • Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.
  • com property reports.
  • Ensures consistent marketing message is communicated in all advertising and collateral efforts.
  • Manages marketing budget throughout year.
  • Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
  • Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
  • Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
  • Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
  • Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

    Evaluates new marketing opportunities for the property.

  • Ensures property is represented on all quality internet sites that have the potential of providing business.
  • Works closely with respective Convention Bureaus and Chambers of Tourism.
  • Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
  • Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.
  • com property reports.
  • Develops strategic marketing plan for property, includes group, leisure and local efforts.
  • Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
  • Building Successful Relationships that Generate Sales & Marketing Opportunities

    Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

  • Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
  • Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
  • Works with media buyer to plan and execute advertising.
  • Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
  • Assists property with materials, tracking/analysis and presentations to owners.
  • Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
  • Additional Marketing Responsibilities

    Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc).

  • Ensures that property is following all corporate marketing guidelines.
  • Approves all invoicing through MarrCom office.

  • More Info

    Industry:Other

    Job Type:Permanent Job

    Date Posted: 09/10/2024

    Job ID: 95724121

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