Manager – Marketing (Sports Marketing & Brand Campaigns)
About the Role
We are looking for a passionate and results-driven Manager – Marketing to lead the planning and execution of integrated marketing campaigns with a strong focus on sports marketing, audience engagement, and brand growth. The ideal candidate will have experience creating impactful marketing strategies, driving fan engagement, managing brand partnerships, and executing high-impact campaigns across digital, social, on-ground, and broadcast platforms.
Key Responsibilities
- Develop and execute integrated marketing strategies to drive brand awareness, audience growth, and business objectives.
- Lead end-to-end marketing campaigns for sports properties, tournaments, leagues, and marquee sporting events across television, digital, social, and on-ground platforms.
- Conceptualize and execute innovative sports marketing initiatives that enhance fan engagement and strengthen brand affinity.
- Collaborate with internal teams including Programming, Creative, Digital, Sales, Research, PR, and Distribution to deliver impactful campaigns.
- Identify and manage strategic brand partnerships, sponsorships, athlete associations, influencer collaborations, and co-marketing opportunities.
- Plan and execute consumer promotions, experiential marketing activations, and on-ground events to maximize audience participation.
- Develop integrated communication plans across paid, owned, and earned media channels.
- Coordinate with external agencies, production partners, and vendors to ensure timely and high-quality campaign execution.
- Track campaign performance, audience insights, and ROI using marketing analytics and recommend optimization strategies.
- Manage campaign budgets, timelines, and stakeholder expectations effectively.
- Stay abreast of sports trends, fan behavior, emerging platforms, and competitive activity to identify new marketing opportunities.
Qualifications & Experience
- Master's Marketing, Business Administration, Mass Communication, or a sports field.
- 8+ years of experience in marketing, with significant exposure to sports marketing, media, entertainment, or consumer brands.
- Demonstrated experience in planning and executing integrated 360° marketing campaigns.
- Experience working on sports properties, leagues, tournaments, sponsorships, or fan engagement initiatives is highly preferred.
- Strong understanding of digital marketing, social media, content marketing, and consumer engagement strategies.
- Excellent analytical, project management, communication, and stakeholder management skills.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
What We're Looking For
- Passion for sports and a deep understanding of the sports ecosystem.
- Strategic thinker with a strong execution mindset.
- Creative problem-solver with excellent collaboration skills.
- Strong relationship-building and stakeholder management capabilities.
- Highly organized, proactive, and results-oriented professional.
