Job description
Location: Bangalore, Hyderabad, Chennai & Coimbatore
Experience: 14 to 15 years
Skills: Ad operations, Programmatic, Search & Social, Team Handling
This is an exciting role and would entail you to
- Team Leadership: Manage a team of Ad ops, Programmatic, search and social media specialists, providing guidance, mentorship, and support. Foster a collaborative and high-performing team environment to achieve departmental and client goals
- Client Relationship Management: Serve as a primary point of contact for clients or stakeholders, understanding their business objectives, and maintaining strong relationships. Provide strategic recommendations, campaign updates, and insights to clients, ensuring their satisfaction and retention
- Managing Programmatic, Search & Social campaigns end to end including setup, optimizations & reporting.
- Creation of detailed Search & Social media plans in line with business objectives and campaign brief
- Translates business KPIs in channel KPIs
- Creation and set up of the campaign
- Management of search campaigns on time on budget on target
- Tracks performance in reporting & dashboards
- Analysis and optimization of the campaigns
- Works with Meta, Google & Bing team to troubleshoot performance related issues.
This may be the right role for you if you have
- Bachelor's degree in marketing, advertising, business, or a related field (a relevant master's degree is a plus)
- Proven experience (typically 12+ years) in Ad operations, Programmatic, search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role
- Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Managed performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD
- Proficiency in using web analytics tools (e.g., Google Analytics) and social media analytics platforms
- Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously
- Strong leadership and team management abilities,
