Manager - Public Relations (Digital Only)
Location: Gurgaon
Experience: 7 to 8 Years
Key Responsibilities
- Develop a deep understanding of the client's business, sector dynamics, competitive landscape, and stakeholder priorities (investors, government, customers, employees, communities).
- Translate business objectives into social media strategy — positioning, messaging pillars, and content themes that align with brand and corporate goals.
- Build and present annual/quarterly social media strategy documents, including channel plans, content calendars
- Track industry trends, regulatory shifts, and competitor activity to keep strategy relevant and forward-looking.
- Own the end-to-end content strategy across platforms (LinkedIn, Instagram, X, YouTube, Facebook) — from ideation to execution.
- Present strategies, performance reports, and recommendations persuasively to senior client stakeholders, including CXOs.
- Manage expectations proactively, flagging risks, opportunities, and course corrections in a timely manner.
- Coordinate with PR, media relations, and other communication verticals to ensure a unified brand voice across earned, owned, and paid channels.
- Comfort working across sectors such as energy, manufacturing, FMCG, BFSI, or industrials (sector-specific experience is a plus).
Other Skills
- Working knowledge of social media analytics tools and reporting dashboards.
- Understanding of paid social/boosting strategy and budget allocation.
- Awareness of platform algorithm shifts, emerging formats, and category-specific compliance considerations (e.g., regulated industries, advertising restrictions)
Required Skills & Qualifications
- 4 to 5 years of experience in Public Relations, Social Media, or Brand Communications.
- Proven experience in media relations and digital storytelling.
- Strong understanding of social media platforms, content strategy, and online reputation management.
- Excellent written and verbal communication skills.
- Strong stakeholder management and project management abilities.
- Experience working with PR agencies, media houses, digital publications, or leading brands is preferred.
- Candidates with a journalism background and relevant communications experience are encouraged to apply.
Preferred Candidate Profile
- Strategic thinker with a creative approach to brand communications.
- Strong network within the media and digital publishing ecosystem.
- Ability to manage multiple campaigns and stakeholders in a fast-paced environment.
- Data-driven mindset with the ability to measure and optimize communication efforts.
If interested, please share your profile on [Confidential Information] with the below details.
Name:
Years of experience:
Current CTC:
Expected CTC:
Notice period:
