Role Overview
We are looking for a dynamic and execution-focused professional to lead MFD acquisition events, partner engagement initiatives, and investor education programs. The role will be responsible for planning and executing high-impact events, strengthening relationships with
Mutual Fund Distributors (MFDs), collaborating with Asset Management Companies (AMCs), and driving measurable business outcomes through regional activations and educational initiatives.
Key Responsibilities
- Plan and execute MFD acquisition events, partner meets, investor education sessions, and regional activation programs to support business growth.
- Develop monthly and quarterly event calendars across priority cities and key MFD clusters, aligned with organizational objectives and business priorities.
- Manage end-to-end event execution, including agenda planning, speaker coordination, invitations, venue management, content creation, logistics, lead capture, and post-event engagement.
- Organize SIP awareness campaigns, goal-based investing workshops, tax-saving initiatives, and first-time investor education programs to enhance investor participation and financial literacy.
- Collaborate with Asset Management Companies (AMCs) to conduct fund manager interactions, market outlook sessions, product launches, and training workshops for partners.
- Support partner recognition programs, regional MFD communities, and engagement initiatives to strengthen distributor relationships and drive long-term loyalty.
- Track and analyze event effectiveness using key metrics such as MFD lead generation, investor acquisition, onboarding conversions, SIP activations, attendance, and cost per lead.
- Work closely with sales, marketing, and product teams to ensure events are aligned with business objectives and deliver a seamless participant experience.
- Identify opportunities to improve event formats, engagement strategies, and ROI through feedback analysis and performance insights.
- Maintain event reports, budgets, and dashboards while ensuring timely execution and compliance with internal policies.
Preferred Qualifications & Experience
- Bachelors or Masters degree in Marketing, Business Administration, Finance, or a related field.
- 5-8 years of experience in event marketing, partner engagement, channel marketing, wealth management, mutual funds, or financial services.
- Proven experience managing large-scale events, partner programs, and stakeholder coordination.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication, presentation, and relationship management skills.
- Familiarity with the mutual fund ecosystem, MFD networks, investor education initiatives, and AMC engagement is highly preferred.
- Data-driven mindset with the ability to measure campaign effectiveness and optimize event ROI.
About Kissht
Kissht is one of India's leading listed fintech companies, making financial services simple, accessible, and technology-driven. Founded in 2016 by IIT/IIM alumni Ranvir Singh and Krishnan Vishwanathan, Kissht serves 74.6 million registered users and 12.25 million customers across India through its innovative digital financial solutions.
As part of our next phase of growth, we are expanding into the Mutual Fund Distribution (MFD) business to build a technology-led investment platform that empowers customers, MFDs, IFAs, and wealth partners with seamless investing, research, and digital-first solutions.
Join us and be part of building the future of digital wealth management in India.
