Job Purpose
Drive awareness, engagement, and enrolments for the Maharaja Club through digital marketing, social media, member experiences, and strategic partnerships. Lead end-to-end campaign execution while managing agencies, vendors, budgets, and cross-functional stakeholders.
Key Responsibilities
Digital Marketing & Social Media
- Execute social media and digital marketing strategies to strengthen Maharaja Club visibility.
- Lead campaigns across social, search, and digital platforms to drive engagement and enrolments.
- Partner with agencies to develop content, creatives, and platform-specific campaigns.
- Ensure consistent premium brand positioning across all customer touchpoints.
Content & Member Engagement
- Develop engaging content and campaigns to enhance member loyalty and participation.
- Collaborate with creative and content teams to build impactful member communications.
- Monitor campaign performance and optimize based on insights and member feedback.
Performance Marketing
- Support acquisition and enrolment campaigns across paid digital channels.
- Track conversion, engagement, ROI, and acquisition metrics.
- Use campaign analytics to improve targeting and effectiveness.
Member Experiences & Events
- Plan and execute exclusive member experiences, events, and engagement initiatives.
- Manage partner onboarding, event delivery, and post-event feedback.
- Ensure seamless execution and premium member experience standards.
Project & Stakeholder Management
- Manage end-to-end campaign and activation timelines, budgets, and deliverables.
- Lead agency and vendor relationships, including negotiations and performance management.
- Collaborate with Brand, Loyalty, Digital, Finance, and external partners for successful execution.
Budget & Performance Tracking
- Monitor campaign and activation budgets.
- Track enrolment growth, engagement, and ROI.
- Prepare performance reports and actionable recommendations.
Requirements
Education
- Master's degree in Marketing, Communications, or a related field.
Experience
- 5-7 years of experience in digital marketing, social media, campaign management, or brand activations.
- Experience in loyalty programs, aviation, hospitality, or premium/luxury brands is preferred.
Key Skills
- Digital marketing and social media strategy
- Campaign execution and performance marketing
- Content planning and community engagement
- Project, vendor, and stakeholder management
- Data analysis and performance reporting
- Strong communication and collaboration skills
- Ability to manage premium brand experiences and customer engagement initiatives
