Manager, Digital Analytics(L09)

2-4 years
a month ago 3 Applied
Job Description

Job Description:

Role Title: Manager, Digital Analytics

Company Overview:

With roots in consumer finance that trace back to 1932, Synchrony is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers in USA, including main street mainstays, local merchants, manufacturers, buying groups, industry associations, and healthcare providers

Synchrony International Services Pvt. Ltd. is recognized as #5 among India's Best Companies to Work. Each year, Great Place to Work identifies India's 100 Best Companies to Work For (with employee strength more than 500) through an objective and rigorous workplace culture assessment process.

Organizational Overview :

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose:

Manager, Digital Analytics Tagging & Implementation (individual contributor) role is a part of India Analytics Hub (IAH). The role will include profound understanding of the digital features/platform thus deliver on measurement and tagging data requirements to be captured that are critical for reporting and insights. The model candidate must be skilled in tagging and implementation , has Go Getter Attitude , Goal Oriented and should be able to deliver independently

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility

Key Responsibilities:

  • Implementation of analytical, marketing technologies, and media tags across Synchrony digital platforms via tag management systems

  • Deliver independently on providing requirements, testing and validation working with 5-6 agile teams and other cross functional platforms

  • Adherence to timely delivery, accuracy and documentation in line with Audit Procedures

  • Mentor/ Guide team members on tools and processes

Required Skills & Knowledge :

  • Minimum 2+years of hands-on Experience in JavaScript, HTML, CSS or web design with ability to independently deliver on Tagging & Implementation projects

  • Minimum 2+ years of hands-on experience in Tag management tools like Ensighten, Tealium, Adobe Launch

  • Comprehend key concepts & processes in Digital implementation ,translate them into quantitative attributes /metrics

  • Working knowledge & understanding of Core Concepts / Metrics in Retail Finance

  • Ability to write and decode advanced JavaScript adhering to evolving industry standards

  • Problem solving mindset

Desired Skills & Knowledge :

  • Solid experience with Tealium Tag Manager

  • Deep understanding of Adobe Analytics implementation and/or Google Analytics implementation

  • Mobile apps development experience

  • Strong understanding of concepts of online consumer privacy and consent management

  • Experience with project management tools such as Jira or Workfront

Eligibility Criteria:

BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 2+ years of hands-on Analytics experience or in lieu of a degree with 4+ years of experience

Work Timings :

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants:

  • Understand the criteria or mandatory skills required for the role, before applying.

  • Inform your Manager or HRM before applying for any role on Workday.

  • Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)

  • Must not be any corrective action plan (First Formal/Final Formal, PIP)

  • L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.

  • L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

Grade/Level: 09

Data Analytics




Tag management tools
advanced JavaScript

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States.The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through Synchrony Bank, its wholly owned online bank subsidiary.

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