Company Description strongmetrics is a new-age advertising platform focused on smarter mobile user acquisition and high-impact campaign performance through intelligent audience targeting. The company blends AI-assisted technology with rich audience signals to deliver transformative results and superior ROI for brands. With a bold mission to supercharge campaigns and drive unparalleled success, strongmetrics is committed to innovation and precision targeting. Team members collaborate closely with clients to elevate brands to new heights and unlock the power of impactful, data-driven advertising. This environment offers opportunities to work on cutting-edge ad tech solutions and contribute directly to measurable growth outcomes.
Role Description The Manager – Demand Partnerships is a full-time, on-site role based in Gurugram. This role is responsible for owning and growing demand-side relationships with agencies, brands, and demand partners, ensuring a steady pipeline of high-quality campaigns. Day-to-day tasks include prospecting and onboarding new demand partners, managing account performance, negotiating commercial terms, and coordinating campaign setup with internal operations and product teams. The Manager will monitor campaign delivery and KPIs, optimize performance, and provide regular reporting and insights to stakeholders. The role also involves collaborating with marketing and product to identify new opportunities, gathering market feedback, and contributing to the overall demand strategy and revenue growth.
Qualifications
- Experience in demand-side partnerships, account management, or business development within ad tech, digital marketing, or mobile advertising.
- Strong skills in campaign performance analysis, data interpretation, and KPI-driven optimization using common analytics and reporting tools.
- Demonstrated ability to build and maintain long-term client relationships, negotiate deals, and manage multiple stakeholders.
- Solid understanding of programmatic advertising, mobile app user acquisition, audience targeting, and ROI-focused campaign strategies.
- Excellent written and verbal communication skills, including the ability to present insights and proposals to internal and external teams.
- Proven capability to work in a fast-paced, collaborative environment, prioritize tasks, and drive initiatives with minimal supervision.
- Bachelor's degree in Business, Marketing, Analytics, or a related field; a master's degree or relevant certifications in digital advertising are a plus.
- Prior experience working with AI-driven or data-led marketing platforms is an advantage.
