Purpose of the Role
Consumer & Market Insights at Dabur is a strategic growth function. This role will lead Consumer & Market Insights for three of Dabur's largest business categories, partnering closely with Category Marketing, Sales and R&D leadership to shape business strategy, drive innovation and unlock category growth. The person will own the insights agenda for assigned categories and influence portfolio strategy, innovation and commercial excellence.
What We're Looking For
- 10+ years of experience in Consumer & Market Insights with mandatory experience in a leading FMCG organisation.
- Strong expertise across Retail Measurement (Nielsen IQ) and Consumer Research (U&A, Brand Health, Innovation, Communication)
- Demonstrated commercial acumen with the ability to translate market dynamics into actionable business strategies.
- Deep understanding of retail dynamics, distribution, pricing, channel performance and commercial levers that drive category growth.
- Track record of influencing senior stakeholders through compelling insight-led storytelling.
- Experience leveraging AI and advanced analytics to improve insight generation and decision-making will be an advantage.
What You'll Own
Own the Business
- Own the Consumer & Market Insights agenda for assigned categories, ensuring insights shape key business decisions.
- Integrate syndicated data, primary research, shopper insights and competitive intelligence into a single, actionable view of the business.
Driving Commercial Growth
- Identify growth opportunities by integrating retail, shopper, consumer and competitive intelligence.
- Generate actionable recommendations across distribution, assortment, pricing, promotions, channel strategy and innovation.
- Enable faster and better commercial decisions through fact-based market understanding.
Influence on Business Decisions
- Translate complex data into clear strategic narratives that influence senior leadership.
- Lead end-to-end insight generation across market measurement, consumer understanding and critical business questions.
- Build trusted partnerships with internal stakeholders and external research partners to maximise business impact.
Equal Opportunity Employer
As a multi-category organization which caters to a wide range of customers across geographies; we believe a diverse workforce is an essential asset to cater to the business environment we operate in.
As an equal opportunity employer, We at Dabur don't support and accept any kind of discrimination on the ground of colour, race, age, gender, religion, nationality, marital status, sexual orientation, etc. We promote and practice equal opportunities for every member of the Dabur family.
