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Manager - Business Analytics

Manager - Business Analytics

piramal pharma ltd
Fresher
Not Disclosed
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  • Posted a month ago
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Job Description

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Job Description

Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates

for the Ecommerce vertical of the business.

  • Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth
  • Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
  • Assess current practices and enhance to improve efficiency
  • Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs
  • Measure ROI of online marketing campaigns
  • Monitor budget distribution and performance of ad campaigns
  • Establish new data gathering and analysis techniques within the organization
  • Drive data based decision making by providing actionable insights from customer behaviour and buyingpatterns and engagement across various touch points

More Info

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Key Skills

bid strategies

campaign targeting

data-driven performance marketing

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