We're looking for a results-oriented Offshore Lead Generation Specialist with proven experience generating high-quality B2B service leads for US and international markets. This role demands someone who can independently design and execute lead generation campaigns, understand service-based sales cycles, and deliver measurable results that directly impact revenue.
Key Responsibilities:
- Design and execute comprehensive lead generation campaigns targeting US, UK, and international B2B service buyers
- Build and manage targeted prospect lists using advanced research and prospecting tools
- Create personalized, multi-touch outreach sequences across email, LinkedIn, and other channels
- Develop compelling messaging that articulates NyxaLabs service value propositions effectively
- Qualify leads through discovery conversations and BANT/MEDDIC frameworks
- Generate consistent flow of SQL (Sales Qualified Leads) meeting defined criteria
- Manage lead nurturing campaigns for prospects not ready to engage immediately
- Conduct market research to identify new industries, segments, and opportunities for NyxaLabs services
- Analyze campaign performance metrics and continuously optimize for better conversion rates
- Collaborate with sales team to refine ideal customer profiles and messaging strategies
- Maintain accurate records in CRM and provide regular reporting on lead generation activities
- Test different approaches, messaging angles, and channels to improve response rates
- Stay informed about NyxaLabs service offerings to effectively communicate value to prospects
- Work across international time zones to engage prospects during their business hours
- Ensure all outreach complies with GDPR, CAN-SPAM, and international data regulations
Required Qualifications:
- 4+ years of proven experience in offshore lead generation specifically for B2B services companies
- Demonstrated track record generating qualified leads that converted to closed deals for US/international clients
- Must provide portfolio with specific metrics: number of leads generated, conversion rates, and revenue impact
- Deep understanding of service-based business models and longer sales cycles
- Expert-level proficiency with lead generation tools (LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Hunter.io)
- Strong experience with marketing automation and email platforms (HubSpot, Outreach, Lemlist, Mailchimp)
- Excellent English copywriting skills for creating engaging outreach messages
- Proven ability to work independently and manage campaigns end-to-end without supervision
- Strong analytical skills to interpret data and make optimization decisions
- Experience working with US/UK markets and understanding cultural nuances in business communication
- Comfortable working flexible hours to align with target market time zones
Must-Have Experience:
- Minimum 50+ qualified leads generated per month in previous roles (with documentation)
- Proven experience selling or generating leads for services like: consulting, IT services, digital marketing, development, design, or similar professional services
- Portfolio showing campaign results, conversion metrics, and pipeline contribution
- Experience with full-cycle lead generation from research to hand-off to sales
- References confirming lead quality and performance metrics
Preferred Skills:
- Experience with ABM (Account-Based Marketing) strategies for high-value service accounts
- Knowledge of intent data platforms (Bombora, 6sense, Clearbit)
- Familiarity with content marketing and inbound lead generation tactics
- Experience with paid advertising for lead generation (LinkedIn Ads, Google Ads)
- Understanding of lead scoring models and qualification frameworks
- Previous experience in agency, consultancy, or professional services environment
- Certifications in HubSpot, Google Analytics, or LinkedIn Marketing
Portfolio Requirements: Your application must include:
- Specific lead generation metrics from previous roles (volume, quality, conversion rates)
- Case studies showing successful campaigns with clear ROI
- Examples of email sequences, LinkedIn outreach templates, or campaign strategies you've created
- Evidence of working with US/UK service buyers
- Quantifiable impact on pipeline and revenue from your lead generation efforts
Tools & Technologies You Should Know:
- Prospecting: LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, Hunter.io
- Automation: HubSpot, Outreach, SalesLoft, Lemlist, Reply.io
- CRM: Salesforce, HubSpot CRM, Pipedrive, Zoho
- Analytics: Google Analytics, campaign reporting dashboards
What We Offer:
- Opportunity to work with a fast-growing service company serving international clients
- Performance-based compensation with achievable targets
- Remote work environment with flexibility
- Professional development and career advancement opportunities
