Lead Content Strategist

Job Type: Full-Time

Experience: 3-5 years

Language Proficiency: Excellent written and verbal communication skills in both English and Tamil (Mandatory)

Error Makes Clever is seeking a dynamic and visionary Content Strategist to elevate our digital presence and drive measurable growth across Instagram, YouTube, and LinkedIn. As a key leader in our creative team, you will play a pivotal role in shaping our content direction, mentoring a talented team, and setting new standards for design and engagement.

Key Responsibilities

Content Leadership: Develop and execute innovative content strategies for Instagram, YouTube, and LinkedIn that maximize engagement, reach, and audience growth.

Design Evaluation: Possess a keen eye for designable to critically assess if a design is effective or needs improvement, ensuring brand consistency and high visual standards.

Team Management: Manage and inspire a diverse team including video editors, social media managers, content presenters, and designers, ensuring smooth collaboration and high-quality output.

Growth Focus: Take ownership of improving our metrics on Instagram and YouTube, devising creative ways to increase followers, views, engagement, and overall performance.

Ideation & Development: Continuously brainstorm, develop, and implement new content ideas tailored for each platform, with a strong emphasis on trends, hooks, and relevance to our target audience.

Audience Understanding: Research, analyze, and deeply understand our target audiences to ensure all content is relevant, appealing, and high converting.

Analytical Thinking: Track content performance using analytics tools, draw insights, and optimize strategies accordingly.

Adaptability & Learning: Stay updated with industry trends and be open to learning anything new that helps improve our content efforts.

Requirements

Minimum 3-5 years of experience in content creation or content strategy for digital channels (Instagram, YouTube, LinkedIn).

Strong design sensibility-able to judge content visuals and guide design improvements.

Demonstrated ability to manage and motivate creative teams.

Deep understanding of what makes successful hooks, viral content, and effective storytelling for various platforms.

Proven track record of growing audience metrics and engagement for brands or creators.

Excellent communication, leadership, and project management skills.

Highly adaptable, open to quick learning, and solution driven.

Proficiency with content and social media analytics tools.

Ability to deliver under deadlines in a fast-paced environment.

If you are a forward-thinking content strategist passionate about digital storytelling and ready to lead a creative team to new heights, apply now to join Error Makes Clever Company and be part of our growth journey.