Lead Business Analyst Business Innovation Strategy & Analytics

How You'll Help Us Keep Climbing (Overview & Key Responsibilities)

The Lead Business Analyst – Business Innovation Strategy & Analytics is a high-impact, analytically rigorous role within Delta's Marketing & Product Business Innovation team. This role supports enterprise decision-making by providing financial models, market insight, and structured strategy tools that help leaders evaluate opportunities, prioritize investments, and understand tradeoffs across the end-to-end customer journey.

This position is part of a centralized shared decision layer, partnering with strategy leads and portfolio owners across the Marketing & Product organization, including Partnerships, Integrated Marketing Channels and Media, In-Flight Entertainment & Connectivity, Brand Experience, Service Design, International CX, and Customer Intelligence & Personalization.

The ideal candidate brings strong analytical training, comfort operating in ambiguity, and the ability to translate complex analysis into clear, executive-ready insights. This role reports to the Program Manager – Business Innovation Strategy & Analytics.

Key Responsibilities

• Build and maintain financial models, market sizing analyses, and scenario frameworks to support strategy development and investment decisions across Marketing & Product portfolios.
• Support the evaluation of new initiatives, partnerships, and innovation concepts by developing clear business cases and economic narratives.
• Partner with portfolio leaders to apply standardized strategy tools—including ROI models, tradeoff frameworks, and prioritization templates—across diverse initiatives.
• Conduct competitive, industry, and market analyses across customer experience, media networks, platform businesses, and adjacent industries.
• Translate quantitative and qualitative insights into structured, executive-ready materials that inform leadership decisions.
• Track performance against business cases and strategic objectives, surfacing insights, risks, and implications for future decisions.
• Support ad hoc strategic analyses and leadership requests tied to enterprise priorities and time-bound initiatives.
  
  

What You Need To Succeed (Minimum Qualifications)

• Bachelor's degree in Business, Economics, Finance, Marketing, or a related field from a leading institution.
• 8-12 years of experience in strategy consulting, investment banking, corporate strategy, or a similarly analytical role.
• Strong financial modeling and analytical skills, with experience building models from first principles.
• Experience supporting or advising media networks, airlines, or experience-led consumer products.
• Demonstrated ability to synthesize complex analysis into clear, well-structured presentations and written outputs.
• Advanced proficiency in Excel and PowerPoint.
• Comfort operating in ambiguous environments and managing multiple parallel workstreams.
  
  

Behavioral Competencies

• Strategic mindset paired with a strong bias toward execution and follow‑through.
• Comfortable operating in ambiguous environments and tackling open‑ended problems.
• Exceptional attention to detail while maintaining perspective on the bigger picture.
• Lead initiatives with high accountability, create a collaborative environment with a solution-based approach.   
• Serve as a trusted advisor and mentor for the team offering technical advice.   
• Ability to communicate with precision, engaging team and stakeholders to build trust and reliable working relationships across cross-functional teams and geographies enabling organizational alignment.  
• Ability to set priorities with the team by understanding interdependence, inspiring team members with consistent focus, quality output, and timelines.  
• Constantly keep oneself updated on current technology & trends to drive innovative decisions through piloting forward-thinking approaches to complex problems in one's own area of work.  
• Inquisitive to understand customer priorities and business challenges while creating value for technical solutions. 
  
  

What Will Give You a Competitive Edge (Preferred Qualifications)

• Exposure to customer experience, marketing, product, or digital platform strategy.
• Familiarity with portfolio prioritization, capital allocation, or enterprise-level tradeoff analysis
• Strong understanding of Commerce Media Networks.
• Deep understanding of how data, technology, and customer engagement drive monetization strategies.
• Ability to anticipate leadership needs and operate as a trusted thought partner.
• Familiarity with airline, travel, or consumer experience‑driven industries.
  
  

About The Company

What started as a humble, little aerial crop-dusting operation called Huff Daland Dusters in 1924 has now grown into the U.S. global airline leader in safety, innovation, reliability, and customer experience. Headquartered in Atlanta, Georgia, Delta Air Lines is known for its operational excellence and award-winning customer service.

Powered by our employees worldwide, Delta has led the airline industry in operational excellence for a decade while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good.

In 2026, Delta Air Lines continued to earn global recognition for its performance, culture and operational excellence. Delta was named to Glassdoor's 2026 Top 100 Best Places to Work list for the ninth time, standing as the only airline recognized. Delta also secured the 11th spot on Fortune's World's Most Admired Companies list, marking its 13th consecutive year earning this distinction. Delta was also recognized by Cirium as the top on-time airline in North America for the fifth consecutive year, underscoring its unwavering commitment to reliability and customer experience.

About The Delta Technology Hub (DTH), Bangalore

The DTH is one of Delta Air Lines investments in world-class business capabilities and technology aimed at transforming how Delta Air Lines operates and provides world-class travel experiences to its customers through innovation and cutting-edge methodologies. By continuously reimagining processes and driving technology-led transformation, the Delta Technology Hub plays a pivotal role in Scripting The Future Of Aviation. The organization is certified by the Great Place to Work Institute (India). The Delta Technology Hub was a finalist for the iVolunteer Awards 2024/2025 in the Leader in Employee Volunteering category. This nomination highlights our remarkable volunteering initiatives and the outstanding practices we implement to encourage and support our employee volunteering program.

For more information, please visit www.deltatechhub.com.

Why join

• Technology is a key enabler of the differentiated services that Delta provides. At the DTH, you get the opportunity to work on projects with a significant impact on business outcomes and customer experience. 
• Deepen your knowledge by taking part in multifaceted learning and development programs –exposure to extensive internal and partner repositories, institutional affiliations, and industry SIG (Special Interest Groups) partnerships.  
• Immerse yourself in an employee-centric culture. 
• Develop deep and broad business acumen on airline operations while retaining focus on cutting-edge technology driven solutions. 
• Avail a full range of benefits that support you and your family: Medical Insurance, Transportation to and from the DTH office, Complementary Cafeteria Meals, Special Travel opportunities and Travel Privileges, Car Lease Program, Paid time off, Parental Benefits and National Pension Scheme.